Articles Tagged ‘Josh Cobden’

ctcshrimp

Waiter, there’s shrimp in my cereal

Proof’s Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.

Samsung

How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.