Articles Tagged ‘Julie Desrochers’

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IGA once again links camaraderie with giving

The grocer’s annual feel-good holiday spot focuses in on two demos impacted by the pandemic: youth and seniors.

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How IGA’s home ec classes help serve a greater household need

The grocer is helping families manage money and time concerns that start in the kitchen.

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IGA looks to bring more donors into the fold

Origami ornaments that feature in yet another touching holiday spot are being sold at the cash register to drive donations for charity.

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IGA is hoping to create meal planning magic

The new “Tada!” tool in the grocer’s app will allow shoppers to browse flyers based on what kind of meals they want to make.

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IGA shares another food-centric holiday story

The Quebec grocery chain once again puts the focus on emotional connections and standing out during a hectic season.

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IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

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IGA taps into holiday cooking occasions

An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.