Articles Tagged ‘Kraft Heinz Company’

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Getting back to spending becomes more complicated

Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.

Kraft Heinz

Kraft Heinz ‘rebalancing’ its marketing investment

The company still plans to maintain its focus on “iconic” brands, echoing many other big CPG companies this week.

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Kraft Peanut Butter fights allergies

The brand brings its partnership with SickKids to life in a campaign to help end anaphylaxis “#InOnly10Years.”

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Tony Matta heads to Starbucks

Kraft Heinz’s Canadian CMO is going to the U.S., while Brian Kerr takes over Canadian marketing for the company.

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KD dives into a new creative platform

“Cheese the Moment” forgoes experience-obsessed millennial marketing to position the brand as familiar and comforting.

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Nabob’s pumpkin protest

A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.