Articles Tagged ‘Manulife Financial’

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Manulife gives global media and creative duties to Dentsu

A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.

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Manulife looks to U.S. for new agency assignments

San Francisco’s Heat will handle the insurance company’s creative globally, including in Canada.

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Manulife takes a swing at empowering Canadians

The brand enters the latest phase of its largest-ever national advertising effort, for its new Vitality program.

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Manulife hires new CMO

Gretchen Garrigues takes on the company’s global marketing and branding leadership, with an eye towards growth.

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Manulife appoints first Canadian CMO

Former Tim Hortons marketer Glenn Hollis joins the company to build its brand and integrate its marketing in Canada.