Articles Tagged ‘Martine Bouthillier’


Belairdirect goes back in time

The insurance co sends its knight spokesman to the Middle Ages to inject some novelty into its creative.


Belairdirect makes insurance a piece of cake

The company taps celebrity chef Lynn Crawford to show how its new Coverage Advisor makes finding a policy easier.


The B!G Awards: Judging panel and methodology

Meet the advertising and marketing executives who helped decide the winners of this year’s B!G Awards.


AToMiC Awards: Social media comes to life

Canadian Tire and Molson bridge the gap between the physical and digital worlds.