Articles Tagged ‘Melissa Lessard’

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Circle K wants you to be lucky this holiday

The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.

Circle K

Circle K puts a positive spin on being naughty

The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.

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Couche-Tard chooses Palm + Havas as AOR

How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.