Articles Tagged ‘Melissa Lessard’
Circle K wants you to be lucky this holiday
The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.
Circle K puts a positive spin on being naughty
The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.
Couche-Tard chooses Palm + Havas as AOR
How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.
