Articles Tagged ‘MuchMusic Video Awards’

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Brand partner of the year: Bell Media turns sponsors into TV stars

With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.

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MMVAs sets a personal branded record

Five of the 13 commercials during Sunday’s MuchMusic Video Awards will be branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry.