Articles Tagged ‘North Strategic’
Canada Goose taps artists to reconnect to the physical world
The parka brand fills its reopened store windows with art to inspire customers to venture outside again.
McCormick thanks overlooked frontline workers: those at food banks
The company builds on French’s and Club House’s ties with Food Banks Canada, as it continues a content-led digital pivot.
Sobeys puts families first for the holidays
The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.
American Express shows that rewards work for small businesses, too
The brand enlists three entrepreneurs, including Toronto Raptor Fred Vanvleet, to show the value of its Business Edge card.
GoDaddy taps granddaddy Raptor for storytime
Muggsy Bogues sets up a site for his children’s book, telling fans and non-fans alike about the hosting service’s ease of use.
Frank’s RedHot suits up with the NFL for “homegating”
From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.
SkipTheDishes sets out to be more than ‘ordinary’
Jon Hamm returns as a wannabe Canadian in the brand’s campaign to build credibility in the crowded meal delivery space.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.
American Express shows support for Vlad Jr.
By helping baseball’s top prospect feel welcomed, the brand hopes its global positioning will resonate with Canadians.
BMW dresses up luxury real estate
A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.
BMW brings M Festival to Canada
The automaker brings high-performance M series aficionados together as its builds its experiential side.
Air Miles gets close with Tessa Virtue
The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.
Tim Hortons gets serious about Roll Up the Rim
The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.
GoDaddy brings coziness to Raptors partnership
In its latest campaign with a Raptors star, the website platform returns to the humour of past executions.
Cadillac Fairview continues brand building with new signature
For “Meet You There,” the retail and shopping mall operator took cues from major consumer brands.
