Articles Tagged ‘North Strategic’
Ritual cooks up a fresh post-pandemic positioning
The food ordering app is launching a rare mass campaign to speak up about the work it has done supporting local restaurants.
Canada Goose launches footwear with a show of force
The apparel maker leans into the pillars that have previously proven successful to send a strong message about its new boots.
McCormick brings more meaning to the fall season
From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.
The time is right for Amex Canada to market around travel again
The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.
Unilever tries to put a dent in Heinz’s ketchup supremacy
Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.
GoDaddy hits the road with more entreprenuers
The hosting company taps into the resilient spirit business owners have embraced during the pandemic.
Humber establishes scholarship for BIPOC in PR
Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.
Sleep Country shows that even Bianca Andreescu needs her rest
Amid the pressure of hustle culture and eroding work-life balance, the retailer hopes the tennis star will help consumers understand the importance of sleep.
MSL and North name new CEO and presidents
As Justin Creally prepares to retire, three agency veterans take over leadership.
How Sobeys is feeding Olympic appetites
The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.
McCormick promotes buying local with crowdsourced art
Olympic figure skater Scott Moir joins the French’s and Club House brand to help celebrate the company’s Canadian roots.
American Express zeroes in on storytelling
The brand deepened its approach after a summer small business campaign showed it creates more relevance for everyone.
Baileys branches out from coffee
A Christmas tree market is part of a bigger strategy to reposition the Diageo brand as a more versatile treat.
Sobeys turns the family spirit of the holidays into a reason to give back
With most Canadians unable to have the same gatherings this year, the grocer is encouraging them to extend their generosity to others.
Mia Pearson to retire from MSL and North Strategic
After 30 years in the industry, she is passing leadership to longtime business partner Justin Creally and a team of agency vets.
