Articles Tagged ‘North Strategic’

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MSL and North name new CEO and presidents

As Justin Creally prepares to retire, three agency veterans take over leadership.

Sobeys Capital Incorporated-Empire launches -Feed the Dream- mov

How Sobeys is feeding Olympic appetites

The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.

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McCormick promotes buying local with crowdsourced art

Olympic figure skater Scott Moir joins the French’s and Club House brand to help celebrate the company’s Canadian roots.

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American Express zeroes in on storytelling

The brand deepened its approach after a summer small business campaign showed it creates more relevance for everyone.

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Baileys branches out from coffee

A Christmas tree market is part of a bigger strategy to reposition the Diageo brand as a more versatile treat.

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Sobeys turns the family spirit of the holidays into a reason to give back

With most Canadians unable to have the same gatherings this year, the grocer is encouraging them to extend their generosity to others.

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Mia Pearson to retire from MSL and North Strategic

After 30 years in the industry, she is passing leadership to longtime business partner Justin Creally and a team of agency vets.

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Why GoDaddy is passing the baton to entrepreneurs

The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.

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Canada Goose keeps finding inspiration in artists’ stories

The apparel brand releases a new season of its documentary series, putting the focus on its lighter-weight assortment.

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

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Smirnoff rides back into experiential

The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.

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American Express makes big push to shop small

Why the brand quintupled its small biz support and is emphasizing how rewarding buying local can be.

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Air Miles gets real with collectors

Actual Canadians make the cut in ads that talk up the loyalty program’s new and evolving opportunities for rewards.

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Canada Goose taps artists to reconnect to the physical world

The parka brand fills its reopened store windows with art to inspire customers to venture outside again.

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McCormick thanks overlooked frontline workers: those at food banks

The company builds on French’s and Club House’s ties with Food Banks Canada, as it continues a content-led digital pivot.