Articles Tagged ‘Notch’
American Express zeroes in on storytelling
The brand deepened its approach after a summer small business campaign showed it creates more relevance for everyone.
American Express shows support for Vlad Jr.
By helping baseball’s top prospect feel welcomed, the brand hopes its global positioning will resonate with Canadians.
Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
Signs of the sky (not) falling
Publisher Mary Maddever looks past the doom and gloom of agency consolidation, and extols signs of reinvention.
Big winners and big data
Strategy editor Emily Wexler on how a few AOY winners are upping their analytics game.
Canada Goose gets emotional
Despite seeing huge success in a pure PR and seeding strategy, the CMO at the clothing co talks about why it’s delving deeper into the content space.
Canadian Tire makes an ice truck
The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.
