Articles Tagged ‘Oliver’
2020 MOY: Rob Daintree stays the course
When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.
Swoop is letting deal-hungry passengers take their time
The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.
Oliver appoints ECD for Canada and the U.S.
Bernardo Andrada takes on expanded duties at the agency following a string of new assignments south of the border.
Oliver names managing partner of North America
Dave Carey, formerly Canadian country manager, takes on the title having already started to support clients south of the border.
Agency Inside aims to help clients in-house capabilities
Founder Roy Levine is responding to industry trends with consulting services and a software platform.
Manulife zeroes in on tiny moments
Under a new masterbrand approach, the financial company suggests financial success is a matter of starting small.
Swoop lands on a content-led approach
WestJet’s new discount carrier helped reunite a family in Las Vegas in the third phase of its early marketing efforts.
Manulife sings away holiday stress
The financial services provider promotes a more modest approach to spending with carols filled with tips.
WestJet picks Oliver as part of internal agency model
Bringing the Toronto-based agency in-house extends the airline’s reach into new international markets.
