Articles Tagged ‘Paul Meehan’

Nutrl

Has Nutrl taken a more neutral stance?

The brand is entering Quebec with a mass TV buy. It also appears to be leaning away from its friendly rivalry with other drinks.

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Nutrl founder says “Yes Guy” to a different kind of hard iced tea

Paul Meehan believes the pendulum is swinging back from no-sugar or high-sugar drinks to something that meets consumers in the middle.

Social Lite Vodka

Inside the ‘better-for-you’ beverage alcohol boom

This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.

nutrl7

Nutrl wants drinkers to see other people

The ready-to-drink vodka brand introduces a new product line with a sequel to its launch campaign.

Nutrl

Nutrl Vodka Soda shifts away from sweet

The B.C. ready-to-drink cocktail brand is running its second mass campaign to drive awareness before next summer.