Articles Tagged ‘POM’

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Bimbo celebrates 130 years of Pom with a makeover

The bread company continues revamping its portfolio, launching a celebratory campaign that gives value to back-to-school shoppers.

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Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.