Articles Tagged ‘Post Foods’

CASSIES Bronze: Grape-Nuts helps conquer mountains
The brand dug into its history and conjured Sir Edmund Hillary, resulting in climbing sales.

Can cereal get its groove back?
As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

Sugar Crisp sings a new tune
The Post Foods brand is targeting university students with a Facebook contest aimed at giving someone 15 minutes of fame.