Articles Tagged ‘RBC’
RBC unites over 50 brands in support of small business
The coalition aims to bring Bay Street and Main Street together with “Canada United,” giving consumers a simple way to help.
How is RBC motivating people to spend money?
The bank tweaked its rewards program for the month of July to see if it could help boost the economy.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
What are people actually spending money on?
Data from RBC suggests furniture and electronics are on a path to recovery, but travel, auto and apparel continue to struggle.
RBC joins Tony Chapman on small business podcast
Chatter That Matters will highlight the struggles and triumphs of a different Canadian entrepreneur every week.
How RBC is pushing for more inclusivity
Even though the bank is ranked the third-most diverse company in the world, it’s still not good enough, says senior director Gopal Bansal.
RBC picks up the pace of ‘Training Ground’
The bank’s annual effort to find the next generation of Olympians ramps up ahead of this year’s summer games.
RBC, TD top ranking of most valuable Canadian brands
Lululemon, meanwhile, climbed to number two on the global list of brands with the fastest-growing value released in June.
The innovation playbook
Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.
The Innovation Roadmap
L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.
2019 Brand of the Year: OVO started from the bottom…
Now October’s Very Own is creating hype at a level Canadian brands rarely see.
Why an OVO partnership makes sense for RBC
The bank believes working with the lifestyle brand will help promote its entrepreneurship efforts and attract more younger customers.
How the CMA and RBC plan to tackle talent challenges
The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.
RBC brings friendly approach to Quebec
The bank enlists another comedic actor to show the financial tools and services that differentiate it from the competition.
RBC’s effort to empower Canada’s young workforce
A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.
