Articles Tagged ‘RBC’

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RBC unites over 50 brands in support of small business

The coalition aims to bring Bay Street and Main Street together with “Canada United,” giving consumers a simple way to help.

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How is RBC motivating people to spend money?

The bank tweaked its rewards program for the month of July to see if it could help boost the economy.

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Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

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What are people actually spending money on?

Data from RBC suggests furniture and electronics are on a path to recovery, but travel, auto and apparel continue to struggle.

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RBC joins Tony Chapman on small business podcast

Chatter That Matters will highlight the struggles and triumphs of a different Canadian entrepreneur every week.

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How RBC is pushing for more inclusivity

Even though the bank is ranked the third-most diverse company in the world, it’s still not good enough, says senior director Gopal Bansal.

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RBC picks up the pace of ‘Training Ground’

The bank’s annual effort to find the next generation of Olympians ramps up ahead of this year’s summer games.

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RBC, TD top ranking of most valuable Canadian brands

Lululemon, meanwhile, climbed to number two on the global list of brands with the fastest-growing value released in June.

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The innovation playbook

Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

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Why an OVO partnership makes sense for RBC

The bank believes working with the lifestyle brand will help promote its entrepreneurship efforts and attract more younger customers.

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How the CMA and RBC plan to tackle talent challenges

The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.

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RBC brings friendly approach to Quebec

The bank enlists another comedic actor to show the financial tools and services that differentiate it from the competition.

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RBC’s effort to empower Canada’s young workforce

A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.