Articles Tagged ‘RBC’

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How brands can avoid the greenwashing trap

Some companies are showing a genuine desire to make an impact, even if it means being painfully honest about the hurdles.

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RBC, TD and Lululemon among most valuable brands

Once again, the financial institutions and apparel brand landed in Kantar’s top 10 lists for their sectors.

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Why golf is experiencing a boom in brand interest

After a two-year hiatus, the RBC Canadian Open is back with a bigger brand lineup than ever before.

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RBC highlights the athletes it helped become Olympians

The bank rolls out a new campaign for the Beijing Olympics that builds on its momentum from the Tokyo Games.

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RBC engages young fans with a music manifesto

H.E.R. leads an effort championing the creative diversity of Canadian musicians in the bank’s “First Up” program.

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RBC launches a new platform about embracing big ideas

With Training Ground alumni reaching the Olympics for the first time, the bank takes the opportunity to show what happens when the pursuit of ambitious goals pays off.

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RBC brings all of its personal banking under a single platform

The first campaign for Vantage puts the focus on the in-demand rewards and value available to anyone with an account at the bank.

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World’s most valuable brands experience 42% growth

In a record-setting year of growth, RBC and TD remain Canada’s most valuable brands on Kantar BrandZ’s top 100.

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RBC’s music platform makes its Grammy debut

The bank shows what emerging Canadian artists have faced under lockdown as part of an “all-encompassing” youth strategy.

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K-shaped recovery and a city exodus: The outlook for 2021

Here are the key trends identified by RBC Economics that business leaders should monitor heading into next year.

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If there’s one thing the pandemic taught brands

…it’s that people want brands that beat with heart (not just deals), says Tony Chapman.

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Lululemon stands out on ranking of most-valuable Canadian brands

While RBC and TD once again topped BrandZ’s annual ranking, the apparel retailer’s value jumped 60% since last year.

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RBC unites over 50 brands in support of small business

The coalition aims to bring Bay Street and Main Street together with “Canada United,” giving consumers a simple way to help.

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How is RBC motivating people to spend money?

The bank tweaked its rewards program for the month of July to see if it could help boost the economy.

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Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.