Articles Tagged ‘Re/Max’
Re/Max drafts unicorns to win over a younger demo
With its biggest brand spend ever, the brokerage gets surreal to show the “unfair advantage” it has in a hot housing market.
Re/Max promises its customers an ‘unfair advantage’
Straying from real estate’s more conventional messaging, the broker is adopting a challenger mentality to make its brand feel less ‘commoditized.’
Re/Max makes its experience accessible
The real estate company focuses on how having done this “a million times before” can help increasingly stressed buyers.
Re/Max creates web series about home buying hurdles
“#HomeGoals” is an effort to build recognition among millennials, who are becoming a bigger part of a competitive market.
Re/Max aims to alleviate the stress of real estate
The company’s Canadian marketing team worked with its U.S. counterparts to inject more fun into its latest campaign.
Re/Max selects Apex
The agency will manage the real estate company’s PR efforts and provide digital support through its Ruckus division.
