Articles Tagged ‘Salt XC’

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RBC engages young fans with a music manifesto

H.E.R. leads an effort championing the creative diversity of Canadian musicians in the bank’s “First Up” program.

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Corona is hiring a nature ambassador

The brewer is looking for someone to help it give back to nature in a time when domestic travel is high due to the pandemic.

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Bud Light is offering free waxing to get ready for the summer

Playing off its “smooth” messaging, the brand helps Canadians get into a sense of normalcy.

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RBC’s music platform makes its Grammy debut

The bank shows what emerging Canadian artists have faced under lockdown as part of an “all-encompassing” youth strategy.

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Salt XC is expanding into the U.S.

The experiential commerce shop is emerging from under the radar, taking its holistic model and early client success to Chicago.

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2020 MOY: Todd Allen’s strategy holds up

Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.

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2020 MOY: Behind Nina Patel’s creative marcom

How the Kraft Heinz marketer is steering the company’s portfolio of brands to grow in Canada.

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Heinz By Nature welcomes the first lockdown babies

The relaunched Kraft Heinz baby food brand is giving out COVID-inspired merch to stand out in a category with no clear leader.

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Corona is auctioning off trips to get Canadians outside

Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.

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Labatt is first past the ‘POST’

The brewer is a founding partner of “People Outside Safely Together,” a program to bring consumers back to restaurants and bars.

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Philly celebrates the work of local ‘angels’

The Kraft Heinz brand builds on imagery it had brought back for a contest to provide extra recognition for community heroes.