Articles Tagged ‘Sarah Thompson’

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

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How to future-proof your performance marketing

Why effectively driving a consumer action online is going to mean having a less rigid approach.

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Changes come to Cossette’s strategy department

The agency promotes a new VP of strategy as CSO Jason Chaney prepares to go client-side at Koho.

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Cossette adds to strategy strength

Four recent additions look to diversify the department’s expertise and better inform the creative product.