Articles Tagged ‘seafood’

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High Liner is going to market much more aggressively

The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.

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Why hasn’t plant-based seafood taken off?

From Shopper Marketing Report: Unlike other proteins, it has failed to be caught up in the wave of flexitarian demand.

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Simplicity and local could be key to seafood growth

Lagoon Seafood’s Blue Tide hopes its ready-to-eat offering can help increase Canadian brands’ share of the category.

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Scout is taking canned seafood out of centre store

From Shopper Marketing Report: The brand aims to represent craftsmanship by moving to the deli and launching culinary tools.

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How to premiumize seafood in a can

Scout Canning pivots from foodservice to consumer sales with the help of DTC sampling.

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Clover Leaf creates an ‘All Natural’ campaign story

The tuna brand hopes to spread awareness of its reformulated products and the fact that canned fish isn’t necessarily less healthy.