Articles Tagged ‘Smuckers’


Smucker lowers marketing spend amid profit slump

Nevertheless, the CPG says its investment remains “solid” and that it intends for dollars to flow throughout the year.


Smucker to take a big hit from Jif recall

A recall for a number of peanut butters sold in Canada and the U.S. put a damper on otherwise positive Q4 results.


Folgers tries to clean up its ‘bad reputation’

The Smucker brand is “bringing some swagger to mainstream coffee” in a refresh meant to reinvigorate stale perceptions.


Smucker says it’s getting bang for its marketing buck

Two-thirds of the company’s brands grew or maintained share in Q3 as pet and coffee sales continue to surge.

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Smucker ‘sticking to its guns’ on marketing spend

The company says it can increase its investment when it needs to, but its current approach is working for now.


Smuckers breaks the news about 1850 premium coffee

A campaign for the challenger brand tries to stop audiences in their tracks just as much as a cup of its coffee would.


Robin Hood shows you don’t need a family to bake

The flour brand is trying to keep up pandemic momentum by focusing on people still figuring things out on their own.


Peanut butter demand ‘through the roof’ for Smuckers

The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.

fresh solutions in store

Save-On-Foods rolls out solutions centres

A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.


Relax marketers, you don’t need all the answers

SW+A’s Luke Sklar says you’re asking the wrong questions. Want to know the right ones?