Articles Tagged ‘toyota’

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Subaru wants to redefine the 1% experience

The brand’s new BRZ sports car spots are all about luxury for the rest of us.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Rethinking the car

Take inspiration from this new city-friendly, miniaturized three-wheeler.

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Who picked up the top honour at the annual print awards?

Check out the best newspaper executions from this year’s Extra Awards.

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The importance of mom’s ride

Forget local brand loyalty for students, it’s their parents’ wheels that can influence purchase decisions.

Who knew car companies were the greenest brands?

Ford dethrones Toyota as the top global eco company, according to the latest annual report from Interbrand.

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Trust is key to brand loyalty: study

A new Reader’s Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians’ most trusted brands.

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Toyota shortens creative to lengthen reach

For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.

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SXSW blog: Driving better brand experiences

Tribal DDB’s Nikolas Badminton on what agencies and clients can learn from the tech innovations of Formula 1 and Toyota.

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Toyota’s Scion iQ goes to the big screen

The world’s smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.

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Toyota gets back on track

After a series of recalls and natural disasters, the carco is rolling out a record number of new models, with marketer Stephen Beatty behind the wheel.

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Flat

Toyota Echo – Flat, by Saatchi & Saatchi

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Boss

Toyota Echo – Boss, Saatchi & Saatchi