Articles Tagged ‘toyota’
Brands get the ball rolling on soccer strategies
With other sports like hockey and baseball locked up with sponsors, some see footie as a promising opportunity.
The ads Canadians will see during the Super Bowl
An updated collection of which brands have committed to Bell’s broadcast and the creative they are using the time for.
Toyota is bringing the Winter Games to the Big Game
A pair of Canadian Paralympian brothers are helping the automaker once again amplify its mobility positioning during a Super Bowl ad.
Seven in 10 Canadians plan to buy an EV within 10 years
Environmental concerns and operating costs are the biggest motivators, but cost and lack of infrastructure remain barriers to entry.
Brands struggling to stand out should focus on emotion
Forrester suggests a better understanding of how brands make customers feel could help stagnant experiences.
Toyota wakes up dormant car buyers
The auto brand positions its annual sales event as a way to make daydreams about getting back on the road come true.
How the automotive industry is being disrupted
Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.
Toyota Canada picks The&Partnership, Vision7
The agencies are partnering again to create a bespoke agency for the automaker’s newly consolidated dealer assignment.
Tech in Action: Toyota prints a sensory experience
The automaker builds sensors and scents into a magazine ad to convey the excitement of the new Camry.
Toyota to consolidate tactical marketing
The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.
Toyota’s push for global mobility at the Super Bowl
The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.
What do car buyers pay attention to in the showroom?
An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.
Tech in Action: Toyota’s teen driver takeover
The automaker’s Android app seizes a speeder’s Spotify and offers up a cringeworthy replacement.
The state of the connected car
Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.
Toyota turns to tech
The automaker’s new digitally-driven experiential play targets millennials outside of the traditional dealership.
