Articles Tagged ‘toyota’

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Brands get the ball rolling on soccer strategies

With other sports like hockey and baseball locked up with sponsors, some see footie as a promising opportunity.

UberEatsSuperbowl

The ads Canadians will see during the Super Bowl

An updated collection of which brands have committed to Bell’s broadcast and the creative they are using the time for.

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Toyota is bringing the Winter Games to the Big Game

A pair of Canadian Paralympian brothers are helping the automaker once again amplify its mobility positioning during a Super Bowl ad.

electric-vehicle

Seven in 10 Canadians plan to buy an EV within 10 years

Environmental concerns and operating costs are the biggest motivators, but cost and lack of infrastructure remain barriers to entry.

Retail, shopping, consumers

Brands struggling to stand out should focus on emotion

Forrester suggests a better understanding of how brands make customers feel could help stagnant experiences.

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Toyota wakes up dormant car buyers

The auto brand positions its annual sales event as a way to make daydreams about getting back on the road come true.

Automotive

How the automotive industry is being disrupted

Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.

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Toyota Canada picks The&Partnership, Vision7

The agencies are partnering again to create a bespoke agency for the automaker’s newly consolidated dealer assignment.

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Tech in Action: Toyota prints a sensory experience

The automaker builds sensors and scents into a magazine ad to convey the excitement of the new Camry.

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Toyota to consolidate tactical marketing

The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.

Lauren-Toyota

Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

toyotatobii

What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

Toyota

Tech in Action: Toyota’s teen driver takeover

The automaker’s Android app seizes a speeder’s Spotify and offers up a cringeworthy replacement.

concepti

The state of the connected car

Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

Casie Stewart Virtual Driving Simulator - Towards Tomorrow by Toyota

Toyota turns to tech

The automaker’s new digitally-driven experiential play targets millennials outside of the traditional dealership.