Articles Tagged ‘toyota’

Retail, shopping, consumers

Brands struggling to stand out should focus on emotion

Forrester suggests a better understanding of how brands make customers feel could help stagnant experiences.

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Toyota wakes up dormant car buyers

The auto brand positions its annual sales event as a way to make daydreams about getting back on the road come true.

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How the automotive industry is being disrupted

Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.

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Toyota Canada picks The&Partnership, Vision7

The agencies are partnering again to create a bespoke agency for the automaker’s newly consolidated dealer assignment.

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Tech in Action: Toyota prints a sensory experience

The automaker builds sensors and scents into a magazine ad to convey the excitement of the new Camry.

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Toyota to consolidate tactical marketing

The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.

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Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

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What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

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Tech in Action: Toyota’s teen driver takeover

The automaker’s Android app seizes a speeder’s Spotify and offers up a cringeworthy replacement.

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The state of the connected car

Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

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Toyota turns to tech

The automaker’s new digitally-driven experiential play targets millennials outside of the traditional dealership.

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Reaching for reconnection

Consumers are looking to switch off and live more “real” lives – and brands are listening.

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Next Big Things: Creativity gets automated

Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.

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Act like a lamb and you won’t be among Lions

Cundari’s Andrew Simon on why small budgets are no excuse not to be brave with creative.

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Subaru wants to redefine the 1% experience

The brand’s new BRZ sports car spots are all about luxury for the rest of us.