Articles Tagged ‘Up Cannabis’


UP apologies on behalf of entire cannabis industry

Hexo relaunches its brand by reaching out directly to experienced consumers disappointed by the quality of legal weed.


Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.


Newstrike names new marketing leadership

Sylvie Levesque’s hiring as CMO comes among a number of senior appointments at the cannabis company.

Neal Brothers rebrand

Neal Brothers and Up Cannabis to launch co-branded edibles company

The food company and cannabis brand team up to develop and market infused products.


Up Cannabis adds to marketing leadership

Liesbeth Teerink will oversee brand strategy and Peter Kirkwood will lead distribution for the licensed producer.


Jean Richer joins Up Cannabis

The former Acosta exec takes on a business strategy role as more marketing talent flows into the marijuana market.