Articles Tagged ‘Vanda Provato’

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LCBO names new VP of marketing

Vanda Provato moves from coffee to alcohol, with a mandate to bring more data insights to the crown corp’s marketing.

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Second Cup moves to ‘Clean Label’ beverages

The coffee chain embraces clean living and transparency by eliminating artificial additives from 70% of its beverages.

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Second Cup wants coffee craftsmanship to be experienced

The Canadian cafe chain spent months improving its coffee, but don’t expect much advertising to tell you that.

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Second Cup debuts its cafe of the future

Take two: this is the second time in as many years that the coffee chain has tried a new look in a bid to turn around its sales loss.