Articles Tagged ‘View from the C-Suite’
View from the C-Suite: Golf Town gets out of the rough
CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.
View from the C-Suite: Where SkipTheDishes sees potential for growth
With half of the market share, the delivery app is exploring new purchase occasions.
View from the C-Suite: Fizz enters post-stabilization
From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.
View from the C-Suite: Why ‘pet parents’ send their kids to doggy daycare
With plans to add several locations next year, Dogtopia is wagging its tail at owners’ willingness to invest in pet care.
View from the C-Suite: Leon’s aims to be trendier
The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.
View from the C-Suite: M&M Food Market eyes expansion, alt-proteins
From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.
View from the C-Suite: Dell aims for the moon on CSR
Dell’s chief responsibility officer unpacks what’s behind the tech company’s ‘moonshot’ social impact goals for 2030.
View from the C-Suite: Little Caesars delivers without delivery
Why the take-away QSR has brought its Pizza Portals to Canadian restaurants.
View from the C-Suite: Movember explores the nature of masculinity
The non-profit is challenging gender norms and being more inclusive to expand its reach.
View from the C-Suite: Lacoste bites into new demos
Canadian VP Gregoire Brasset explains the strategy behind the French apparel maker’s recent streetwear-inspired collabs.
View from the C-Suite: Caroline Losson laces up her skates
The CMO of CCM is working to bring emotion to the hockey equipment space.
View from the C-Suite: Samsung wants to be a cultural enabler
CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.
View from the C-Suite: BonLook finesses its retail strategy
CEO Sophie Boulanger explains how the company landed on the Growth 500 list with five-year growth of 1,994%.
View from the C-Suite: Jon Mamela completes the tourism circuit
The new CMO of Tourism Toronto looks back on his time at Destination Canada to help build out the agency’s strategy.
View from the C-Suite: ‘Unleashing’ creativity in the wine business
Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.
