Articles Tagged ‘View from the C-Suite’
View from the C-Suite: Johanna Andren moves IKEA away from tactics and toward brand-building
The retailer now has a greater balance between long-term and short-term communications, says the head of marketing.
View from the C-Suite: How Altitude Sports is planning around disrupted supply chains
Amid staffing and inventory challenges, the outdoor goods retailer is telling customers to expect a different kind of shopping season.
View from the C-Suite: The Body Shop finds accountability in activism
Refills, reformulations and diversity are helping the retailer live up to its reputation.
View from the C-Suite: Flow wants to keep surging
Former Nestle Waters CEO and chairman Maurizio Patarnello sees plenty of room for expansion in the North American marketplace.
View from the C-Suite: Having ‘fun’ with Toys ‘R’ Us
The chain’s new owner believes it can steal market share by creating exciting environments for its best customer: kids.
View from the C-Suite: Mondelez leans into a new vision of work
Canadian president Martin Parent says the pandemic confirmed the need to foster a culture that prioritizes flexibility.
View from the C-Suite: Levi’s wears a sustainable message on its sleeve
Within an unsustainable fashion industry, the denim brand builds on its quality positioning to encourage customers to wear clothing longer.
Decathlon’s ‘non-behemoth’ ethos in Canada
From the C-Suite newsletter: The retailer’s rapid expansion is fueled by a localized strategy and experiential concepts.
View from the C-Suite: How HP is creating a marketplace for sustainability
Procurement is one of many levers the company is using to accelerate change, says its Canadian head of sustainable impact.
View from the C-Suite: Destination Canada asks travellers to spend locally
As the sector continues to reel from the pandemic, the industry group’s new campaign calls on Canadians to visit their own backyard.
View from the C-Suite: MEC moves forward post-acquisition
CEO Eric Claus discusses how the outdoor retailer is launching new initiatives that build on the strengths of the former cooperative.
View from the C-Suite: Harry Rosen adds intimacy to the online experience
EVP Ian Rosen explains where the retailer is investing to get closer to its customers.
Staples leans into ‘working-from-anywhere’
From the C-Suite newsletter: Anticipating a rush to remote work, the retailer reimagines its “working and learning” platform.
View from the C-Suite: Labatt’s Andrew Oosterhuis comes home
Like other Canadian VPs before him, the marketer will have the chance to implement lessons learned from global roles at AB InBev.
View from the C-Suite: 48North’s content-driven product strategy
Chief growth officer Kirsten Gauthier used the Latitude content platform to generate awareness and insights for a future product line.
