Articles Tagged ‘View from the C-Suite’

Lisa Kalhans_Featured

View from the C-Suite: Amex backs local businesses

CEO Lisa Kalhans says the ‘Shop Small’ program puts the brand’s ‘powerful backing’ message to the service of small businesses.

Chris Mahoney

View from the C-Suite: Go RVing keeps ‘Wildhood’ alive

President Chris Mahony on how the association is helping Canadians explore the great outdoors during lockdown.

Kevin Banderk

View from the C-Suite: Ecobee moves beyond buzz

CMO and CRO Kevin Banderk explains why it still made sense to move ahead with a brand launch planned before the outbreak.

Melanie Batchelor, Campari

View from the C-Suite: Campari moves ahead with refreshing priority brands

With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.

grab3

View from the C-Suite: BMO’s approach to COVID-19

The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.

Dan Curtin, Greenleaf

View from the C-Suite: Maple Leaf’s $3 billion opportunity

Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.

Goodfood-Profile

View from the C-Suite: Goodfood’s play for online grocery

How the company plans to bite into Canada’s $124 billion grocery market.

BaileyNelsonStore2

View from the C-Suite: How Bailey Nelson hopes to compete with Goliath

The Australian-born eyewear company’s growth plans hinge on improving the customer journey in a crowded space.

Lecoq Frederick 1

View from the C-Suite: Golf Town gets out of the rough

CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.

Kevin Edwards_SkipTheDishes

View from the C-Suite: Where SkipTheDishes sees potential for growth

With half of the market share, the delivery app is exploring new purchase occasions.

Martin Gendron

View from the C-Suite: Fizz enters post-stabilization

From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.

Dogtopia

View from the C-Suite: Why ‘pet parents’ send their kids to doggy daycare

With plans to add several locations next year, Dogtopia is wagging its tail at owners’ willingness to invest in pet care.

Edward Leon

View from the C-Suite: Leon’s aims to be trendier

The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.

Andy O'Brien_M&M

View from the C-Suite: M&M Food Market eyes expansion, alt-proteins

From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.

Dell-main

View from the C-Suite: Dell aims for the moon on CSR

Dell’s chief responsibility officer unpacks what’s behind the tech company’s ‘moonshot’ social impact goals for 2030.