Articles Tagged ‘View from the C-Suite’

Hilary Lloyd

View from the C-Suite: The Body Shop finds accountability in activism

Refills, reformulations and diversity are helping the retailer live up to its reputation.

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View from the C-Suite: Flow wants to keep surging

Former Nestle Waters CEO and chairman Maurizio Patarnello sees plenty of room for expansion in the North American marketplace.

Toys R Us

View from the C-Suite: Having ‘fun’ with Toys ‘R’ Us

The chain’s new owner believes it can steal market share by creating exciting environments for its best customer: kids.

Martin Parent

View from the C-Suite: Mondelez leans into a new vision of work

Canadian president Martin Parent says the pandemic confirmed the need to foster a culture that prioritizes flexibility.

Xiye Bastida

View from the C-Suite: Levi’s wears a sustainable message on its sleeve

Within an unsustainable fashion industry, the denim brand builds on its quality positioning to encourage customers to wear clothing longer.

Laylone Lee

Decathlon’s ‘non-behemoth’ ethos in Canada

From the C-Suite newsletter: The retailer’s rapid expansion is fueled by a localized strategy and experiential concepts.

Frances Edmonds Headshot

View from the C-Suite: How HP is creating a marketplace for sustainability

Procurement is one of many levers the company is using to accelerate change, says its Canadian head of sustainable impact.

Destination Canada

View from the C-Suite: Destination Canada asks travellers to spend locally

As the sector continues to reel from the pandemic, the industry group’s new campaign calls on Canadians to visit their own backyard.

MEC

View from the C-Suite: MEC moves forward post-acquisition

CEO Eric Claus discusses how the outdoor retailer is launching new initiatives that build on the strengths of the former cooperative.

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View from the C-Suite: Harry Rosen adds intimacy to the online experience

EVP Ian Rosen explains where the retailer is investing to get closer to its customers.

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Staples leans into ‘working-from-anywhere’

From the C-Suite newsletter: Anticipating a rush to remote work, the retailer reimagines its “working and learning” platform.

Andrew Oosterhuis

View from the C-Suite: Labatt’s Andrew Oosterhuis comes home

Like other Canadian VPs before him, the marketer will have the chance to implement lessons learned from global roles at AB InBev.

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View from the C-Suite: 48North’s content-driven product strategy

Chief growth officer Kirsten Gauthier used the Latitude content platform to generate awareness and insights for a future product line.

LoriDavison

View from the C-Suite: Lori Davison on building the ROM’s POV

As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.

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View from the C-Suite: Corby eyes ecommerce growth

From the C-Suite newsletter: The channel is undeveloped in Canada, which CEO Nicolas Krantz sees as an opportunity.