Articles Tagged ‘View from the C-Suite’
View from the C-Suite: Amex backs local businesses
CEO Lisa Kalhans says the ‘Shop Small’ program puts the brand’s ‘powerful backing’ message to the service of small businesses.
View from the C-Suite: Go RVing keeps ‘Wildhood’ alive
President Chris Mahony on how the association is helping Canadians explore the great outdoors during lockdown.
View from the C-Suite: Ecobee moves beyond buzz
CMO and CRO Kevin Banderk explains why it still made sense to move ahead with a brand launch planned before the outbreak.
View from the C-Suite: Campari moves ahead with refreshing priority brands
With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.
View from the C-Suite: BMO’s approach to COVID-19
The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.
View from the C-Suite: Maple Leaf’s $3 billion opportunity
Last year, the meat company saw 30% growth in plant proteins. Greenleaf president Dan Curtin explains what’s next.
View from the C-Suite: Goodfood’s play for online grocery
How the company plans to bite into Canada’s $124 billion grocery market.
View from the C-Suite: How Bailey Nelson hopes to compete with Goliath
The Australian-born eyewear company’s growth plans hinge on improving the customer journey in a crowded space.
View from the C-Suite: Golf Town gets out of the rough
CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.
View from the C-Suite: Where SkipTheDishes sees potential for growth
With half of the market share, the delivery app is exploring new purchase occasions.
View from the C-Suite: Fizz enters post-stabilization
From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.
View from the C-Suite: Why ‘pet parents’ send their kids to doggy daycare
With plans to add several locations next year, Dogtopia is wagging its tail at owners’ willingness to invest in pet care.
View from the C-Suite: Leon’s aims to be trendier
The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.
View from the C-Suite: M&M Food Market eyes expansion, alt-proteins
From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.
View from the C-Suite: Dell aims for the moon on CSR
Dell’s chief responsibility officer unpacks what’s behind the tech company’s ‘moonshot’ social impact goals for 2030.
