Articles Tagged ‘Village&Co’


Best comeback brand: Calgary’s recovery

In the wake of this summer’s flood, tourism to the city didn’t just survive, it thrived, thanks to a fast-acting marketing plan, some cheeky taglines and an ultra-likeable mayor.

Copied from Media in Canada - tourism calgary

Tourism Calgary puts up an open sign

The tourism board is drawing consumers back to the city after the flooding with a new multi-platform campaign that features the city’s mayor.


Tourism Calgary tweets haute couture

The tourism board used a social media-exclusive campaign culminating in a Twitter-inspired dress to raise the city’s profile as a fashion destination.