Articles Tagged ‘West Jet’

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Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.

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AToMiC Awards shortlist revealed

Take a look at the campaigns that will be celebrated at next month’s award show.

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The rise of the bite-sized campaign

CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.