Articles Tagged ‘World Federation of Advertisers’

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Industry associations come together for WFA’s global diversity survey

A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.

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Marketers’ remits expected to grow even more complex

Canada’s senior marketers expect duties to increase in data ethics and analytics, among other areas, finds a global survey.

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Shift to performance-based fees can improve client-agency relationships

WFA survey finds more clients are using the model and seeing value in agencies’ work.

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Up to the Minute: T1′s new creative leader

Plus: Zulu picks up government account, Global Marketer Week returns to Canada and more news you might have missed.

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TV ads spark most annoyed Twitter comments

Being interrupted during favourite TV shows is a top reason for negative comments about advertising.