Articles Tagged ‘WPP’

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Geometry becomes VMLY&R Commerce

The agency’s Canadian arm will work closely with Taxi to help clients navigate shifts in consumer experiences.

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Grey Canada to remain intact despite AKQA merger

WPP has created the AKQA Group with its latest merger, but the name will be sticking around in Canada.

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WPP’s organic revenue drops by 7.6% in Q3

The holding company feels relatively optimistic about momentum as it picks up new business and media begins to rebound.

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Lululemon stands out on ranking of most-valuable Canadian brands

While RBC and TD once again topped BrandZ’s annual ranking, the apparel retailer’s value jumped 60% since last year.

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Creative fares better than media in Q2 for WPP

A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.

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Black talent feel ‘cultural fit’ would shut them out of advertising

A report from Ogilvy suggests young Black people are well aware of opportunities in the industry, but also the barriers to entry.

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Dove steps up its stand against systemic racism

Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.

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Rogers integrates creative and media work with WPP

The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.

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WPP posts organic revenue decline due to COVID-19

The holding company’s Q1 results also show how it has worked with clients to pivot to platforms with higher ROI.

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Cannes Lions cancelled for 2020

Organizers decided to hold off after cost-conscious hold cos debated skipping the festival, which was already postponed to October.

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WPP returns to revenue declines in Q4

The North American region and specialist agencies were particularly weak, though CEO Mark Read is optimistic for the future.

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Volkswagen shows appreciation for unsung volunteers

The automaker builds on its “Volksgiving” customer appreciation initiative from last year.

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WPP returns to growth in Q3

CEO Mark Read described the results as “encouraging” for its simplification plans, but North America and specialist agencies continued to struggle.

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New ownership takes Jan Kelley fully independent

WPP no longer has a stake in the agency, which is focused on collaboration, digital evolution and client growth.

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Mondelez picks WPP, Publicis in global creative review

The company hopes the model will give local markets access to global insights while balancing investment in Canadian favourites.