Articles Tagged ‘WPP’

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WPP posts organic revenue decline due to COVID-19

The holding company’s Q1 results also show how it has worked with clients to pivot to platforms with higher ROI.

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Cannes Lions cancelled for 2020

Organizers decided to hold off after cost-conscious hold cos debated skipping the festival, which was already postponed to October.

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WPP returns to revenue declines in Q4

The North American region and specialist agencies were particularly weak, though CEO Mark Read is optimistic for the future.

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Volkswagen shows appreciation for unsung volunteers

The automaker builds on its “Volksgiving” customer appreciation initiative from last year.

WPPmanchester

WPP returns to growth in Q3

CEO Mark Read described the results as “encouraging” for its simplification plans, but North America and specialist agencies continued to struggle.

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New ownership takes Jan Kelley fully independent

WPP no longer has a stake in the agency, which is focused on collaboration, digital evolution and client growth.

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Mondelez picks WPP, Publicis in global creative review

The company hopes the model will give local markets access to global insights while balancing investment in Canadian favourites.

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WPP revenue continues to slip in North America

The holding company noted that although organic revenue is down, the rate of that decrease is slowing.

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Telus names new dedicated agency as PR AOR

The telco picks The Pack (comprised of staff from National and Cohn & Wolfe) to handle the assignment.

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WPP revenue declines, IPG’s jumps in Q1

WPP continues to feel the effects of client losses, while IPG’s CEO emphasized its commitment to investing in its agency brands.

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

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North America hit hard as WPP’s 2018 revenue slips

The holding co. expects more challenges for the first half of 2019, but remains committed to its turnaround plan.

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WPP to cut staff and offices as part of restructuring

The holding company’s three-year plan involves further simplifying its operations and investing more in creativity.

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J. Walter Thompson to merge with Wunderman

Wunderman Thompson is the latest agency to be created as WPP continues to simplify its structure.

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Volkswagen picks WPP for North American marketing

The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.