Articles Tagged ‘WPP’

Angus

Angus Tucker departs from Theo

The agency’s founding CCO has decided to “take a break,” with a successor to be named in the near future.

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The Big Quit

How marketers and advertisers are combatting turnover by reimagining the future of work.

CocaCola

WPP wins bulk of global Coca-Cola review

The company will create a bespoke creative and media unit, but some work has been set aside for Publicis and IPG agencies.

WPPmanchester

WPP’s revenue surpasses pre-pandemic levels

Organic revenue grew by 15.7% in Q3, driven by both of its integrated agencies and specialist offerings.

WPPmanchester

WPP reports solid Q2 growth

The company also saw increasing demand for its PR arm, with nine of its top 10 clients working on purpose-related activities.

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In Brief: T1 names new leadership team

Plus, WPP is moving production to the cloud and Humanity hires Sheng Sinn.

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IPG and WPP return to growth

Both holding companies are optimistic about the rest of the year, with WPP revealing more details about its new data offering.

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How agencies are rethinking the office

From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.

WPPmanchester

WPP’s organic revenue was down by 8.2% in 2020

But the holding company’s recent trajectory has it expecting 2021 to be a year of “solid recovery.”

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Rogers makes reliable internet a lockdown stress reliever

As speed becomes less of a differentiator, the telco’s latest Ignite campaign instead aims to give customers the confidence that it’ll work.

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Geometry becomes VMLY&R Commerce

The agency’s Canadian arm will work closely with Taxi to help clients navigate shifts in consumer experiences.

greysign

Grey Canada to remain intact despite AKQA merger

WPP has created the AKQA Group with its latest merger, but the name will be sticking around in Canada.

WPPmanchester

WPP’s organic revenue drops by 7.6% in Q3

The holding company feels relatively optimistic about momentum as it picks up new business and media begins to rebound.

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Lululemon stands out on ranking of most-valuable Canadian brands

While RBC and TD once again topped BrandZ’s annual ranking, the apparel retailer’s value jumped 60% since last year.

WPPmanchester

Creative fares better than media in Q2 for WPP

A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.