About Strategy

strategyâ„¢ uncovers and shares the “bold vision, brand new ideas” of Canada’s national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, as well as various initiatives with industry partners – from the CASSIES and PROMO! Awards to our presence at Cannes.

strategy‘s quest for the best ideas in Canadian advertising takes the form of many annual competitions, including:

AToMiC Awards

Agency of the Year

Media Agency of the Year +  Media Director of the Year & Next Media Star

Digital Agency of the Year

B!G (Big ideas beyond advertising, for big clients, with big impact)

Cause + Action Awards

Creative Report Card

Brand of the Year

Marketer of the Year + the Annual Canadian Marketing State of the Universe

and strategy’s Shopper Innovation Awards

Our annual events lineup includes such flagship conferences as AToMiC and the Shopper Marketing Forum.

The strategy brand content portfolio includes:

Media In Canada ­- an online daily e-news product catering to the media agency and marketing industry

stimulant - online curation of advertising, digital and design innovation geared to the creative community

strategy’s Shopper Marketing Report – an e-news publication covering shopper marketing innovation and trends in Canada

Also sign up for strategy’s Breaking News alerts.