strategy™ uncovers and shares the “bold vision, brand new ideas” of Canada’s national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, as well as various initiatives with industry partners – from the CASSIES to our presence at Cannes.

strategy’s quest for the best ideas in Canadian advertising takes the form of many annual competitions, including:

Agency of the Year

Media Agency of the Year – including Media Director of the Year and Next Media Star

B!G (Big ideas beyond advertising, for big clients, with big impact)

Creative Report Card

Brand of the Year

Marketer of the Year

+ the Annual Canadian Marketing State of the Universe

and the Cause + Action Awards

Our annual Events lineup include such flagship conferences as Understanding Youth.

The strategy brand portfolio includes Media In Canada, our online daily e-news product catering to the media agency and marketing industry, as well as stimulant , our latest offshoot geared to the advertising creative community. Both MiC and stimulant also host annual events, and in addition to Stimulantonline.ca’s web and e-news offerings, there’s also a print annual.