Rob Young

Contact Rob by sending an email to ryoung@brunico.com

Articles by Rob Young
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Last mass standing

PHD’s Rob Young weighs in on the last mass standing. (Hint: it’s not newspapers.)

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TV alarmists are tilting at windmills

The 30-storey wind turbine that rises above Toronto’s lakefront stands as a constant reminder that Ontario’s electrical ‘grid’ is in transition. Canada’s TV medium is transitioning in a way that has an uncanny resemblance to Ontario’s power system. Television is a ‘grid’ with its own share of emerging technology not to mention quixotic windmill tilting developments wrapped in a transitioning regulatory environment.

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The hockey lights are out!

Before the advent of space telescopes, scientists relied on total solar eclipses to observe and study the corona; that outermost part of the sun’s atmosphere. What irony! The sun’s true nature is obscured by the sun’s overwhelming brilliance. Only by turning down the light, can proper observation take place.

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Will shopping mags sell?

Do I detect an underlying tone of bitterness in Myrna Blyth’s new book, Spin Sisters?

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A lesson from the Bestiary

As usual, I recently made a beeline for the Avenue page in the morning’s National Post. This entry was entitled ‘A Bestiary Like No Other’ and features the work of illustrator Marcel Dzama on the occasion of his show at the Olga Korper Gallery in Toronto.

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IKEA and the language of media

A communication planner’s job has never been tougher. Blame all that new TV hardware and the additional viewing options they represent. Blame the new radio formats, out-of-home signs, magazines, and newspapers that spring up like fall mushrooms.

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The narcissistic metrosexual

Like biological evolution in super fast-forward motion, the term ‘metrosexual’ scrambles from the swamp of zines, crawls quickly on four legs into the pages of Maclean’s and the National Post and finally walks on two legs, erect and fully developed, in the form of our newest, coolest piece of target group terminology.

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Is the TV sky falling?

There have been a lot of Chicken Littles in our midst over the years, worried about the TV sky falling down upon us.

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Antibrands in a postbrand world

Mass distribution of a product line is bad and super-limited is desirable in this strange, new, post-branding world

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‘So Rob, have you heard of Stu magazine?’

Doug Bennet, publisher of Masthead magazine, was on the phone and I was on shaky ground.
‘Hi Rob. How do you think advertisers will react to Stu Magazine?’

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The first bionic mass medium

It’s been very hot and very dry in the Bow Valley. Late August usually means rain, sometimes snow, but not this year. A Banff Park proscribed burn was initiated in April and should have been naturally extinguished by now instead of leaping from dry fir to dry spruce, engulfing hydro poles, and throwing the town of Banff into blackout.

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A walk will do just fine

Michael Lewis’s bestseller, Moneyball, tells the story of how the poorest team in major league baseball is beating all the rich teams. But on another level, this David and Goliath story provides lessons that small brands with small media budgets can use to eke out some extra wins against those big competitive brands with their big media payrolls.

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Wolves came to our boardroom

Media sellers should strive to keep incredulity at bay

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‘A cold-blooded hallucination’

Raising more questions than it answers, The Book of Kells is media at its most enigmatic

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In praise of standards

A buyer without PMB is like society without the metre