Terry Poulton

Contact Terry by sending an email to tpoulton@brunico.com

Articles by Terry Poulton
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Go ahead, be a snob

Because of Rob Morrell’s resemblance to Tom Cruise, hotel staff during a recent Cuban vacation took to calling him by the movie star’s name. As flattering as that might be, what they’re saying about the Molson Canada brand manager in Toronto is even better.

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The shows – Global + CH

The Apprentice: Martha Stewart

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The shows – CHUM

CHUM

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The shows – CBC

CBC

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CBC

Context: Losing an entire hockey year because of the notorious lockout ‘was a monstrous challenge’ that forced CBC to scramble for alternate programming this past season, says Slawko Klymkiw, executive director of English network programming. But, he adds, that lemon was turned into lemonade for the upcoming season.

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CHUM Television

Context: ‘On the cable side, things are perking along fairly well,’ says Ellen Baine, VP of programming for CHUM Television. ‘But, except for a couple of big hits, our conventional hasn’t been doing all that well in the last couple of years.’

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CanWest MediaWorks: Global + CH

Context: Losing the number-one spot to CTV sent CanWest MediaWorks on the biggest buying spree among the Canadian nets at this year’s upfronts.

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CTV

Context: When a triumphant Susanne Boyce, president of programming at CTV, says she thinks: ‘We’re in the golden age of television right now,’ she might as well be describing her own network’s status as the hands-down, and possibly unbeatable, Canadian champ.

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Jim McKenzie

Those who know him best weren’t surprised when he chose to officially announce his retirement from Leo Burnett Toronto with an understated memo containing fewer than 100 unpretentious words – nearly half of them praising his colleagues.

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I love my bank!

Hang out with Lawrie Ferguson for, oh, say five minutes and you’re bound to grasp two defining traits.

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FYI TXT is GR8

If the be-all-and-end-all of marketing is putting brands into pockets and purses that go everywhere consumers go, then cellphones and other wireless devices are potentially the most lucrative marketing touchpoint ever.

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Are the days of T&A over for beer?

Sounds unlikely. Yet that’s what August Busch IV, president of St. Louis, Mo.-based Anheuser-Busch, suggested in the U.S. last month during a speech to the American Association of Advertising Agencies (4As).

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The put ads where?

Baby shows: No infants were harmed…

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Canada’s new fashion leader: the plus-sized woman

Top retailers are marketing to the larger woman like never before, and no wonder: sales are growing at three times the overall rate

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The season from hell?

You know times are tough in televisionland when Variety dubs the situation ‘the season from hell.’