Terry Poulton

Contact Terry by sending an email to tpoulton@brunico.com

Articles by Terry Poulton
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Rating the replacements

The Apprentice

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Specialty update

Six Feet Under is a morbidly fascinating American series about death. But buyers say the HBO series is breathing robust life into Canadian specialty TV.

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Working women by the numbers

* 46.4% of Canada’s labour force, or 2,316,530 workers, are female

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Stalking mom

With a frenetic dawn-to-dusk dash passing for normal in a working mother’s life, marketers can find getting some face time pretty tough. But thinking like a working mom, and hanging out where she hangs out, can give any marketer a head start.

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The paradox of the working mom

All mothers are obliged to be hardworking multi-taskers. But the 65% of Canadian moms who also hold down jobs are veritable whirling dervishes from sunrise to sunset and then some.

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Upfront hysteria leaves buyers ‘bitter’

Hardball was definitely the name of the game during this year’s fierce upfront negotiations. Three months later, some media buyers are still fuming about what went on.

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Marketers help Fairy Tale come true

After a long dry spell production-wise, Toronto-based PrideVision has plans to roll out a new show next month – thanks to innovative new financing that will see marketers chip in to help cover production costs.

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PrideVision’s U.S. dream on hold

How goes PrideVision’s uphill battle to broadcast its gay-oriented programming south of the border?

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Fall TV update

As the fall TV season officially kicks off this week, one of the new series that jump-started with a summer debut has already made it into Nielsen Media Research’s top-20 list.

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Going for gold

How a multi-channel, multi-pronged marketing campaign begat Vancouver 2010

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Building the anti-bank

It’s hard to say exactly who took the bravest gamble in the spring of 1997.

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End of the summer rerun?

Growing dog-day audiences prompt broadcasters to refresh year-round

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Movie tie-ins grow up

Gone are the days when marketers thought product placement was ‘illegal’ – today Le Château is spinning off a whole Down With Love clothing line

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The Diginets mature

With the better part of two seasons under their collective belt, not one of Canada’s 40-plus digital channels has yet been kicked off the island. In fact, a couple of them are even occasionally outdrawing the analogues in some prime-time slots.

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HBC: From fur to homes to…long distance?

Hudson’s Bay offers long-distance plan