CPG

pgbrands

P&G sales grow as cuts to agency costs continue

The CPG’s best quarterly sales in eight years come amidst plans to invest more in brand building.

dfo

Dairy Farmers of Ontario hope to do it right

The industry association celebrates tradition in an integrated campaign aimed at young parents.

oetker

Dr. Oetker goes Francophile

The brand best known for frozen pizza makes a move into dessert space with new brand and French theme.

axelowry

Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.

Beyond Burger_Summer 2018 (2)

Beyond Meat comes to Canadian grocery stores

The much-hyped plant-based protein company is bringing its burger to 3,000 stores across the country to reach even more “flexitarians.”

Kids-Eating

Food marketing bill would limit most grocery products

University of Calgary research highlights breadth of Health Canada restrictions as Bill S-228 awaits final approval.

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Miele spills the beans on how to cook with coffee

The high-end brand is hosting private dinners to show existing customers how to get the most out of their appliances.

bc dairy-ad

BC Dairy wants to get back to milk’s fun moments

The association representing the province’s dairy farmers puts the focus on the “good times” amid declines in consumption.

Bolthouse Farms

Campbell to sell Bolthouse Farms

The sale of the organic juice brand completes a planned divestment of its Campbell Fresh business as part of a larger portfolio review.

happy-planet

Happy Planet puts on a smiling face

The juice and smoothie brand touts both the health and social benefits of ethically sourced “superfoods.”

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Kraft Heinz finds true love in ketchup

New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.

Retail

Canadians spending more at warehouse club stores

Data from Nielsen finds that consumers are purchasing more CPG products in large formats to help curtail costs.

Christine-Kellogg

View from the C-Suite: Kellogg joins the plant-based race

VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.

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What new products are exciting consumers?

The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.

Freshii_Home-Breakfast

How Freshii is moving beyond QSR

The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.