CPG

Fisherman's Friend2

Fisherman’s Friend forges ahead with Suck It Up

The brand’s new online spots are part of a series that have helped it reach significant sales growth.

KraftBearHugBears

Kraft’s Canada-wide bear hug

The peanut butter brand goes big with its bears ahead of the holiday season.

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

noyolk

No Yolks noodles are pretty easy

The brand uses a bit of silliness to allude to its convenient nature and attract younger buyers.

nespresso

Mint picks up new AOR assignments

The agency will handle a range of work for Nespresso and Vitamix.

VanHoutteScreener

Van Houtte ventures beyond Quebec

Keurig’s Caroline Losson on using chefs as inspiration for the brand’s renewed marketing efforts.

halloweenhelper

Smart and spooky Halloween creative

How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.

Campbell

Campbell’s revitalizes the Chunky brand

The brand tries a new creative approach to turn around sales.

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Rethink wins Kraft Peanut Butter

The agency has also won the business for a new product that will hit the market next year.

Rasquette

A new, health-conscious pet food hits the shelves

American premium brand Nulo has come north, hoping to disrupt a “complacent” category.

Spokes_bags_group

Spokes takes a healthy approach to brand building

Why not compromising on brand is important to help the new product stand out in the “better-for-you” snack category.

Dr Pepper

Dr Pepper breaks the bond of twins

A new campaign builds off the brand’s “unique” approach to targeting millennials.

Natrel

Natrel’s story of ‘intolerance’

The Agropur brand hopes to maintain its lactose-free category leadership with the help of a cheeky doc.

Kelloggs-Trick-or-Treat

Tech in Action: Kellogg’s virtual trick or treat

A partnership with Shazam uses AR to replace traditional toys found in cereal boxes.

Doritos

Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.