CPG

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Unilever cracks down on influencer fraud

The CPG giant won’t work with those who buy followers as CMO Keith Weed calls for “urgent action” on transparency.

Dove

Dove aims to spark paternity leave movement

Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.

Red Bull Canada-Red Bull Launches ORGANICS by Red Bull- its New

New Product Spotlight: Red Bull goes organic

Plus, P&G creates a natural baby line with a focus on quality and Le Chateau launches a new body-positive collection.

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Check it Out: Cheetos curates a museum collection

The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.

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Keurig ramps up sustainability efforts

The company has promised to make all of its pods recyclable by the end of 2018, a vision that requires more consumer education.

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Tech in Action: A dress that tracks sexual harassment

Schweppes embedded sensors in a dress to highlight what women face when out on the town.

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Nestle goes big for Minis

The confectionery company uses some visual tricks to make little chocolates seem larger than life.

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Inside Maple Leaf’s new ‘real food’ manifesto

Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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BrandSpark unveils the most trusted CPG brands

Results from the research firm’s Shopper Study also reveal insights into what drives that trust.

(Joshua Trujillo, Starbucks)

Nestle to pay $7.15 billion to sell Starbucks coffee

The CPG giant will now handle the marketing and sale of the chain’s products in stores around the world.

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The recipe for reinvention

When faced with dwindling interest, tweaking a product, perception or positioning can have big results.

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Vachon brings party positioning across Canada

The maker of Jos Louis, Ah Caramel and Passion Flakie launches its first English campaign in over thirty years.

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House sets new age limit in food advertising bill

Amendments to Bill S-228 define children as under 13 and adds a review after five years, but the ACA is pushing for more changes.

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Embracing the starting position

How Huggies connected with new moms and took home an SIA Grand Prix.