CPG

Canada-Hero-Halo-Top

America’s top-selling ice cream pint to land in Canada

Halo Top will soon enter the Canadian market touting a product that’s low in calories and sugar.

Chapmans

Chapman’s draws a line between ‘real’ and ‘fake’ ice cream

The brand wants consumers to know its products are 100% dairy-based, unlike some other frozen desserts.

Greenfield

Greenfield goes meatless on Mondays

The Maple Leaf-owned company encourages consumers to do the same and contribute to a more sustainable planet.

MarsWrigley1

How Canada’s new candy giant will move forward

Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.

fieldroastsausage

Maple Leaf acquires Field Roast

The acquisition sees the company expand into protein alternatives as part of its strategy to be a leader in the plant-based category.

keurigdrpepper

Keurig to merge with Dr. Pepper Snapple

The new company will have a portfolio of brands that includes Canada Dry, Motts and Van Houtte.

Carol-Ann  Gower-26687-web-resize-1280-px-sRGB

Carol-Anne Gower named VP and GM at Canada Dry Motts

The CPG’s VP of marketing now leads all of the commercial operations in Canada.

No Baby Unhugged

Huggies shows a different side of ‘No Baby Unhugged’

The diaper brand explores new, sensitive territory to mark the opening of a baby hugging program in Nanaimo, B.C.

skittlespawn

Mars and Wrigley brands unite

A 10-year-old acquisition culminates in a single business with some of the world’s biggest candy brands.

Activia

Activia Challenge goes content-first

Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.

Hot Milk Man

Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.

eattogether2018

PC takes aim at the solitary desk lunch

The brand asks why we stop eating together in its latest effort to encourage Canadians to connect over meals.

Hunts3

ConAgra adds Lamb Creative to agency roster

The PR shop will help lead campaigns for the CPG company’s Hunt’s, Healthy Choice and Frontera brands.

Burt's Bees

Burt’s Bees’ natural cosmetics fly into Canada

The health and beauty brand worked with retailers on custom displays to help new products stand out in a crowded category.

Natrel

Strategy’s 2017 Nice List: Part 2

From meticulous films to stigma-busting campaigns, here’s another round of advertising worthy of year-end recognition.