CPG

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Leo Burnett wins Vega

The agency will lead strategy and develop a new creative platform for the plant-based nutrition brand.

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How Guru Energy is taking on the mainstream

The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.

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Knixwear strikes a balance

The “period underwear” brand’s CEO on the tricky task of going after teens.

Avo

Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

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Coca-Cola adds to Sprite portfolio

A new flavour in Canada is part of the brand’s efforts to increase investment targeting teens and millennials.

Suzie-s Good Fats-Fat is definitely back and is even good for yo

This former CMO is betting on fat being back

After decades in CPG and wellness, Suzie Yorke has turned to her own “on trend” venture.

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Nestle deals out Delissio advice with a new bot

The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.

Strategy

Piller’s targets the afternoon opportunity

The deli meats brand goes after younger consumers facing the 4 p.m. slump.

Dempsters

Cundari expands its relationship with Canada Bread

Expanding beyond its digital mandate, the Toronto agency is ready to dive into the bakery brand’s marketing strategy.

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CPG spending cuts hit WPP’s financials

The first half of 2017 brought sales and revenue bumps for the ad world’s largest holding company.

Kerr

Kraft Heinz Canada’s CMO departs as structure flattens

Brian Kerr’s near 19-year tenure covered two massive corporate shifts.

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Five things I’d tell my younger marketer self (column)

PepsiCo’s Nancy Rooney passes on lessons taught by hindsight to millennial marketers.

Jos

Vachon picks Cossette

The agency will lead a national relaunch of the brand through its portfolio of snack products, including Jos Louis and May West.

Nature

Nature’s Path raises its packaging bar

The organic CPG co has changed the look of its energy bars, leaning into its more recognizable name.

kidstv

Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”