CPG

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CPGs promote in store ahead of the Big Game

Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.

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D’Italiano suits up with the Raps to drive bread growth

From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”

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Susan Irving to become Kruger’s CMO as Nancy Marcus retires

The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.

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How CPG showed up at CES

From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.

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Maple Leaf Foods CEO ‘livid’ after Iran plane crash

Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.

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Powerade shows how sport empowers athletes

The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.

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Dairy Farmers of Canada sit down with Santa Claus

A pair of holiday campaigns touch on two messages that have been focus areas for the organization throughout the year.

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Strategy’s most read of 2019: Shopper Marketing Report

The most eye-catching shopper stories from the last year.

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New products, stores and shopper marketing: round-up

Farm Boy grows and Canada gets Beyond Beef.

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P&G’s Marc Pritchard sees a $1 billion growth opportunity

There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.

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Hershey’s Kisses is donating part of its ad budget to GoFundMe campaigns

The brand is using the money to fulfill campaigns that will fund holiday reunions between family and friends.

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Unilever names its new chief marketer

Conny Braams succeeds Keith Weed with a more digital mandate, while Fabian Garcia takes over as president in North America.

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Which Vachon cake reigns supreme?

The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.

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Dairy Farmers of Ontario teams up with SickKids and Mondelez

A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.

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Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.