CPG
Canadian Tire enters premium pet category
U.S.-based retailer Petco will have its private label brands on the retailer’s shelves.
The strategy behind Oh! Henry’s 4:25 bar
A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.
DavidsTea to be sold in select Loblaw banners
The specialty tea brand expands itself into CPG following leadership changes earlier this summer.
Dempster’s moves to masterbrand approach
The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.
Danone picks Bob for retail
The agency will lead in-store programs for yogurt brands Activia and Oikos.
Kraft Heinz launches ‘craveable’ frozen meals
The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.
Mars taps into do-it-yourself culture
A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.
How are LGBTQ+ Canadians spending their money?
A Nielsen report provides insight into the habits of a demographic that spends $3.7 billion on consumer goods annually.
Technology and trust are shaping food trends
A Mintel report shows that transparency around product claims is essential for brands to connect with consumers.
Is Coffee-Mate the next big disruptor?
An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.
Maple Leaf and Schneiders craft a real food manifesto
Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.
Tech in Action: Alexa helps feed fussy babies
Baby food brand Sprout develops a voice skill to make meal time a bit easier for parents.
New Product Spotlight: A&W serves a buzz-worthy veggie burger
Plus, Moosehead pushes sparkling water and Bertolli sauce hits Canadian shelves.
Branding Agropur
As the dairy co-op celebrates 80 years, it’s focusing on marketing to drive its expanding portfolio.
In conversation with Shelley Martin, CEO of Nestle Canada
Retiring at the end of the month, the CPG exec looks back on her career and shares what lies ahead for Canadian food businesses.
