CPG
Unilever cracks down on influencer fraud
The CPG giant won’t work with those who buy followers as CMO Keith Weed calls for “urgent action” on transparency.
Dove aims to spark paternity leave movement
Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.
New Product Spotlight: Red Bull goes organic
Plus, P&G creates a natural baby line with a focus on quality and Le Chateau launches a new body-positive collection.
Check it Out: Cheetos curates a museum collection
The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.
Keurig ramps up sustainability efforts
The company has promised to make all of its pods recyclable by the end of 2018, a vision that requires more consumer education.
Tech in Action: A dress that tracks sexual harassment
Schweppes embedded sensors in a dress to highlight what women face when out on the town.
Nestle goes big for Minis
The confectionery company uses some visual tricks to make little chocolates seem larger than life.
Inside Maple Leaf’s new ‘real food’ manifesto
Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.
The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
BrandSpark unveils the most trusted CPG brands
Results from the research firm’s Shopper Study also reveal insights into what drives that trust.
Nestle to pay $7.15 billion to sell Starbucks coffee
The CPG giant will now handle the marketing and sale of the chain’s products in stores around the world.
The recipe for reinvention
When faced with dwindling interest, tweaking a product, perception or positioning can have big results.
Vachon brings party positioning across Canada
The maker of Jos Louis, Ah Caramel and Passion Flakie launches its first English campaign in over thirty years.
House sets new age limit in food advertising bill
Amendments to Bill S-228 define children as under 13 and adds a review after five years, but the ACA is pushing for more changes.
Embracing the starting position
How Huggies connected with new moms and took home an SIA Grand Prix.
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