CPG

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

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Iogo gives children control of its advertising

Unscripted ads promoting new Nano products build on the Agropur brand’s playful approach to advertising.

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Chew on this: Tic Tac launches gum in Canada

The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.

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Cheerios launches 21-day cheer challenge

The cereal’s latest ‘cheer’ campaign gives Canadians more than 100 examples of ways to spread joy in everyday situations.

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Brita Canada wants you to rethink plastic bottles

The campaign’s simple message revolves around how one Brita filter can replace up to 300 plastic bottles.

Oikos Organic

Oikos brings its focus on quality to new organic products

The brand adapts its successful Greek yogurt strategy to the organics segment.

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Van Houtte explores what it takes to be a master

Ahead of its 100th anniversary next year, the coffee brand highlights the traits that get someone to the peak of their craft.

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Whiskas soothes cats on their way to the vet

The Mars Petcare brand launches “Cat Calm Radio,” a station broadcasting species-specific music.

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Kiehl’s strikes distribution agreement with Sephora

The L’Oreal brand’s full line of products will be sold through the retailer’s website and five of its Canadian stores.

Maille

Check it Out: Maille’s six-second sandwich

The Unilever mustard brand fit recipes into pre-roll ads to showcase the speed and ease of using its condiments in a quick meal.

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PepsiCo to buy SodaStream

The $3.2 billion deal would give the company a new platform in which to meet changing consumer tastes.

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BC Dairy Association picks Taxi

Following a competitive review, the selection ends a 15-year relationship between the association and DDB.

Mitchum

Mitchum takes the sweat out of music fests

Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.

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Canadian Tire enters premium pet category

U.S.-based retailer Petco will have its private label brands on the retailer’s shelves.

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The strategy behind Oh! Henry’s 4:25 bar

A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.