CPG

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Burning Questions: What is AI’s impact on engagement?

SAP Hybris’ Jamie Anderson answers how AI is going to change media consumption and how advertisers should prepare.

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Chefs Plate delivers its first TV ads

The meal kit subscription startup turns to traditional advertising to reach a new customer base.

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Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

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Mott’s mixes up the Caesar

A new Clamato product targets at-home bartenders as the brand continues its innovation strategy.

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XTM wins global French’s account

The Toronto digital agency will handle all digital and social work for the company’s full range of brands.

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Minute Rice targets time-strapped moms

A deeper influencer approach draws a direct link between the product and solving the pain points of meal prep.

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Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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Inside Flow’s new pack design

The water brand has evolved its look to resonate with its health-focused target.

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Tech In Action: Tostitos fights drunk driving

The chip brand creates a bag that will tell you if it might be better to take an Uber home, and then help you call one.

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Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

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VH Sauces goes big for Chinese New Year

How the ConAgra brand has evolved its “hero season” program to be more omnichannel and target millennials.

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Tetley seeks out balance

A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.

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From Russia, with love

Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.

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Schneiders stays true to tradition

The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.

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PC gets the country to #EatTogether

The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.