CPG

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Glad turns garbage day into a workout

The latest in a series supporting the brand’s strength positioning includes a trash-inspired workout routine.

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Consumers demanding more ethical consumption

A report from Nourish Food Marketing shows how waste-reduction trends align with concerns about diet and convenience.

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Tilray to acquire Manitoba Harvest

The licensed producer is extending into a new category by acquiring the hemp-based food company.

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Gadoua jokes about the goodness of grains

The Weston brand launches its whole grain bread with comedian Phil Roy to connect with Quebec consumers.

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Check it out: Snickers helps a Raptor get his swag back

An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.

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Why Canada’s Food Guide is about more than nutrition

McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

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Maple Leaf relates to the trials of feeding kids

The company connects with parents by humorously depicting the many reasons children reject food.

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Rexall brings M&M to its frozen aisle

The drug store is diversifying its food offering while giving the Food Market access to urban customers.

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What are Canadians’ favourite new products?

BrandSpark’s awards program shows that health, effectiveness and convenience influence shoppers to try new goods.

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How did Canadians react to this year’s Super Bowl ads?

Research shows that Budweiser’s sustainability message ranked particularly high on likability.

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Hershey launches Reese’s Pieces into space

A campaign for the candy’s first product innovation in 40 years kicks off with a stunt to drive awareness up front.

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Eco-moves: Looking beyond reducing plastic waste

Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.

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How PepsiCo is ramping up awareness for Bubly

The CPG enlists Michael Buble in a Super Bowl spot to get more Canadians to know about its new sparkling water brand.

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Weston Foods launches a pop-up ‘for second chances’

An activation for Dave’s Killer Bread plays on the brand’s origin story to support former convicts and at-risk communities.

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Special K runs escape room-inspired pop-up

The Kellogg brand’s recent activation challenged visitors to navigate through confusing fitness fads and diets.