CPG
![GLAD_StrengthTrainingProgram_2[1]](http://cdn.strategyonline.ca/wp/wp-content/uploads/2019/02/GLAD_StrengthTrainingProgram_21-300x172.jpg?93ff1b)
Glad turns garbage day into a workout
The latest in a series supporting the brand’s strength positioning includes a trash-inspired workout routine.
Consumers demanding more ethical consumption
A report from Nourish Food Marketing shows how waste-reduction trends align with concerns about diet and convenience.
Tilray to acquire Manitoba Harvest
The licensed producer is extending into a new category by acquiring the hemp-based food company.
Gadoua jokes about the goodness of grains
The Weston brand launches its whole grain bread with comedian Phil Roy to connect with Quebec consumers.
Check it out: Snickers helps a Raptor get his swag back
An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.
Why Canada’s Food Guide is about more than nutrition
McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.
Maple Leaf relates to the trials of feeding kids
The company connects with parents by humorously depicting the many reasons children reject food.
Rexall brings M&M to its frozen aisle
The drug store is diversifying its food offering while giving the Food Market access to urban customers.
What are Canadians’ favourite new products?
BrandSpark’s awards program shows that health, effectiveness and convenience influence shoppers to try new goods.
How did Canadians react to this year’s Super Bowl ads?
Research shows that Budweiser’s sustainability message ranked particularly high on likability.
Hershey launches Reese’s Pieces into space
A campaign for the candy’s first product innovation in 40 years kicks off with a stunt to drive awareness up front.
Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.
How PepsiCo is ramping up awareness for Bubly
The CPG enlists Michael Buble in a Super Bowl spot to get more Canadians to know about its new sparkling water brand.
Weston Foods launches a pop-up ‘for second chances’
An activation for Dave’s Killer Bread plays on the brand’s origin story to support former convicts and at-risk communities.
Special K runs escape room-inspired pop-up
The Kellogg brand’s recent activation challenged visitors to navigate through confusing fitness fads and diets.
