CPG
CPGs promote in store ahead of the Big Game
Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.
D’Italiano suits up with the Raps to drive bread growth
From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”
Susan Irving to become Kruger’s CMO as Nancy Marcus retires
The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.
How CPG showed up at CES
From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.
Maple Leaf Foods CEO ‘livid’ after Iran plane crash
Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.
Powerade shows how sport empowers athletes
The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.
Dairy Farmers of Canada sit down with Santa Claus
A pair of holiday campaigns touch on two messages that have been focus areas for the organization throughout the year.
Strategy’s most read of 2019: Shopper Marketing Report
The most eye-catching shopper stories from the last year.
New products, stores and shopper marketing: round-up
Farm Boy grows and Canada gets Beyond Beef.
P&G’s Marc Pritchard sees a $1 billion growth opportunity
There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.
Hershey’s Kisses is donating part of its ad budget to GoFundMe campaigns
The brand is using the money to fulfill campaigns that will fund holiday reunions between family and friends.
Unilever names its new chief marketer
Conny Braams succeeds Keith Weed with a more digital mandate, while Fabian Garcia takes over as president in North America.
Which Vachon cake reigns supreme?
The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.
Dairy Farmers of Ontario teams up with SickKids and Mondelez
A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.
Coca-Cola taps old favourites for big holiday push
The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.
