CPG

Photo 1_The Gooey Chewy

How Hershey is making baking a summertime affair

A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.

Dave's

Weston shakes up the bakery with Dave’s Killer Bread

The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.

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Three tips for big CPG brands looking to be more nimble

Neetu Godara sees ways her startup’s marketing approach could have helped her at Pepsico.

NordicaSmoothPlain

Gay Lea keeps it plain to find more cottage cheese fans

After finding success with flavoured snacks, Nordica Smooth is trying to expand its market yet again.

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Pringles creates a mystery

The chip brand continues to look for ways to add fun to new product launches with its latest contest.

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Demand delivery: your consumer demands it (column)

PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.

Carter

Check it out: World Series winners join Heinz’ road trip

The boys of summer play a big part in a local stop of an activation campaign.

dare

Dare taps into something special

The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.

Hero Image

Oh Henry wants you to ‘crack a wrapper’

Some creative packaging and a social push kicks off a summer of millennial outreach.

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Cannes 2017: Unilever’s Keith Weed charts a course

The CMO tells Cannes Lions attendees his views on audience polarization, views and #unstereotyping.

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Nature Valley simplifies the great outdoors

A new campaign capitalizes on the insight that it’s not just technology keeping kids and families from enjoying nature.

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Lessons from abroad: The relationship crafter

Former Kraft marketer Julian Franklin brings decision-making and consensus-building home from the U.S. (Online Exclusive)

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Delissio folds together a portable paper plate

The social campaign aims to keep people outside for their Canada 150 celebrations.

Iams

Mars Canada serves up digital catnip

Two new campaigns for Iams and Whiskas up the quirkiness factor to appeal to fans of felines.

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How Kruger is evolving its multicultural strategy

New TV spots for Purex, Scotties and Sponge Towels show the CPG co’s approach to targeting Chinese Canadians.