CPG
Dairy Farmers of Canada sit down with Santa Claus
A pair of holiday campaigns touch on two messages that have been focus areas for the organization throughout the year.
Strategy’s most read of 2019: Shopper Marketing Report
The most eye-catching shopper stories from the last year.
New products, stores and shopper marketing: round-up
Farm Boy grows, Canada gets Beyond Beef, and Hershey’s makes baking “solution centres.”
P&G’s Marc Pritchard sees a $1 billion growth opportunity
There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.
Hershey’s Kisses is donating part of its ad budget to GoFundMe campaigns
The brand is using the money to fulfill campaigns that will fund holiday reunions between family and friends.
Unilever names its new chief marketer
Conny Braams succeeds Keith Weed with a more digital mandate, while Fabian Garcia takes over as president in North America.
Which Vachon cake reigns supreme?
The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.
Dairy Farmers of Ontario teams up with SickKids and Mondelez
A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.
Coca-Cola taps old favourites for big holiday push
The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.
Tech in Action: ACE Bakery takes an anti-tech approach
The “Bread Blox” helps consumers ignore their phones, reinforcing a brand positioning based on real-world connections.
2019 MOY: Matt Kohler grows a greener Clorox
The CPG company is making strides in sustainability, thanks to the marketer’s work behind the scenes.
2019 MOY: Jackson Hitchon sweetens Hershey
The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.
Maple Leaf has gone carbon neutral
The food company claims that setting new targets and investing in sustainability projects have reduced its net footprint to zero.
Chimp Treats gives Nicecream a nice rebrand
From Shopper Marketing Report: The health food brand has launched new packaging alongside plans to expand into Europe.
Tribute: Danone’s purpose-driven ethos
As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.
