CPG
P&G sales grow as cuts to agency costs continue
The CPG’s best quarterly sales in eight years come amidst plans to invest more in brand building.
Dairy Farmers of Ontario hope to do it right
The industry association celebrates tradition in an integrated campaign aimed at young parents.
Dr. Oetker goes Francophile
The brand best known for frozen pizza makes a move into dessert space with new brand and French theme.
Axe enlists Kyle Lowry to help young men ‘stay chill’
The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.
Beyond Meat comes to Canadian grocery stores
The much-hyped plant-based protein company is bringing its burger to 3,000 stores across the country to reach even more “flexitarians.”
Food marketing bill would limit most grocery products
University of Calgary research highlights breadth of Health Canada restrictions as Bill S-228 awaits final approval.
Miele spills the beans on how to cook with coffee
The high-end brand is hosting private dinners to show existing customers how to get the most out of their appliances.
BC Dairy wants to get back to milk’s fun moments
The association representing the province’s dairy farmers puts the focus on the “good times” amid declines in consumption.
Campbell to sell Bolthouse Farms
The sale of the organic juice brand completes a planned divestment of its Campbell Fresh business as part of a larger portfolio review.
Happy Planet puts on a smiling face
The juice and smoothie brand touts both the health and social benefits of ethically sourced “superfoods.”
Kraft Heinz finds true love in ketchup
New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.
Canadians spending more at warehouse club stores
Data from Nielsen finds that consumers are purchasing more CPG products in large formats to help curtail costs.
View from the C-Suite: Kellogg joins the plant-based race
VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.
What new products are exciting consumers?
The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.
How Freshii is moving beyond QSR
The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.
