CPG
Kellogg Canada appoints new president
Former marketing exec Tony Chow takes over local leadership of the company as it continues a diversification strategy.
Unilever gives everyday purchases a social impact
A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.
Halo Top rents out an Airstream to promote new ice cream bar
The ice cream company is offering one-night trailer stays in three regions to promote the new product format.
Dairy Farmers of Ontario names new CEO
Parmalait’s Cheryl Smith has been hired to bring her understanding of consumers to the marketing and lobbying group’s leadership.
Clif Bar pumps good into the world (and bodies)
The brand is touring cities with a tricked out trailer as it emphasizes its ethical business practices and CSR initiatives.
Subway to add Beyond Meat to the menu
The QSR is the latest to begin exploring plant-based options by working with the company to create a meatless meatball sub.
Canada Dry boogies with Bollywood Picnic
The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.
Dempster’s waves the flag as part of redesign
The baked goods maker is using refreshed packaging as an opportunity to tout its new “Made By Canada” positioning in stores.
SodaStream picks Praxis as digital AOR in Canada
The agency will help lead a new product launch and drive the sparkling water brand’s sustainability message.
Trix cereal is back… for good
A shopper program and a old-timey grocery pop-up is supporting the General Mills cereal, which is being revived after a long absence.
View from the C-Suite: Flow taps the power of celebrity
How founder and CEO Nicholas Reichenbach plans to overtake the brand’s chief competitors in premium packaged water.
The Disruptors: Thirsty Naturals works outside gender binaries
The new line of all-natural hygiene products aims to fill a void in CPG.
BC Dairy taps influencers for multicultural campaign
The organization’s first campaign for South Asian and Chinese communities enlists some familiar faces to deliver its “happy” message.
Gay Lea Foods appoints VP of sales and marketing
Mike Renton takes over marketing duties at the recently rebranded dairy company.
Huggies goes skin deep for new product launch
The brand’s “No Baby Unhugged” platform is being used to show how its new plant-based diaper helps a baby’s sensitive skin.
