CPG
Dr. Oetker picks Giants & Gentlemen
The agency will work on the company’s full portfolio of pizza and dessert brands as its new AOR.
Kraft Peanut Butter sticks with connectivity
A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.
Canus celebrates 20 years with new packaging
The skin care brand aims to rejuvenate its image in an effort to connect with modern moms.
Barrows’ data-collecting pop-up
An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.
Inside the M&Ms ‘Flavour and Fun Shop’
The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.
A day in the life of an Olympic dairy cow
The Ultima Foods yogurt brand unveils playful creative that thanks its “cow-workers” and dairy farmers for their work.
M&Ms brings ‘Flavour Vote’ to Canada
Mars Wrigley hopes to make consumers take notice and find new ways to engage with the brand.
In the kitchen with Bob Park
How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on
Honey Nut Cheerios tells a story about bees
How General Mills refined its focus on engaging with kids for this year’s “Bring Back The Bees” campaign.
General Mills runs character-themed sock promotion
A national in-store program leverages popular mascots from the CPG co’s biggest cereal brands.
BrandSpark reveals its best new products for 2018
The market research firm finds which products Canadian consumers value most and what’s driving trial.
Lassonde taps Republik
The content and influencer agency will lead initiatives for brands including Oasis, Fruite, Rougemont, Allen’s and Del Monte.
Where should Renee’s dressings go in the fridge?
The Kraft Heinz brand embraces its limited shelf life in its first TV campaign in several years.
Agropur takes an animated approach in new creative
The dairy cooperative’s second masterbrand campaign tries to drive home the economic benefits of its business model.
Clover Leaf creates an ‘All Natural’ campaign story
The tuna brand hopes to spread awareness of its reformulated products and the fact that canned fish isn’t necessarily less healthy.
