CPG

Kerr

What’s going on at Kraft Heinz?

Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.

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Skyn’s sexy talk bot reveals more than 1s and 0s

Jam3 outlines how to anticipate human interaction (and add sensuality) with voice tech.

National Caesar Day-Dan Levy Creates the Official Caesar of 2017

Mott’s Clamato adds a dollop of comedy

The brand taps actor Dan Levy to support its Caesar-focused social contest.

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Trend to Shelf: Kraft Heinz’s drinkable Philly product

A new yogurt smoothie hits shelves, leveraging one of the company’s most iconic brands.

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Powerade taps Kevin Pillar for in-store marketing

The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.

Nespresso Academy 08

Nespresso Academy comes to Canada

The coffee brand opens its immersive training space in Montreal – its first outside France.

Tag

Tag picks up Clover Leaf Seafoods

The agency has created two new campaigns centred on the brand’s “all natural” positioning and snacking potential.

Bran

All-Bran adds some attitude

The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.

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Johnsonville looks to own the morning

The brand introduces new products as part of a mission to expand its breakfast offering.

Doolan

Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.

mccainfarmers

McCain shows off its roots

Why the frozen foods brand is the latest to feature its farmer partners.

Vickie

Miss Vickie’s promotes the night in

The PepsiCo brand continues its focus on quality time for couples with a new campaign.

Okea

Oka takes its versatility message national

The cheese brand launches its first campaign focused on boosting its entire portfolio.

Fisherman

Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

Morinago

DentsuBos Montreal tapped for aloe yogurt launch

The Canadian shop has created a Japanese-inspired ad campaign to launch the new product in the U.S. market.