CPG

Okea

Oka takes its versatility message national

The cheese brand launches its first campaign focused on boosting its entire portfolio.

Fisherman

Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

Morinago

DentsuBos Montreal tapped for aloe yogurt launch

The Canadian shop has created a Japanese-inspired ad campaign to launch the new product in the U.S. market.

Lucky_Charms

Lucky Charms continues its millennial strategy

A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.

Cascades

Cascades goes for shelf appeal with big-eyed bunnies

Inside the CPG’s decision to revamp its household product lines and create more memorable characters.

smartwater-takeout

Coca-Cola expands Smartwater line in Canada

The bubbly launch takes on an opportunity in a growing adjacent category.

Keurig

Keurig heats up the competition

The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.

AgropurPic

Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

IMG_2981

General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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How to answer the desire for healthy food

Wanting to eat better doesn’t prevent Canadians from being skeptical about health claims, a new survey suggests.

GP

Coca-Cola brings Gold Peak tea to Canada

The new brand joins Nestea as Coke looks to increase choice in the growing ready-to-drink category.

Oikos

Oikos goes for more fulfilling mornings

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

Chocolate & Peanut

Trend to Shelf: Coast Protein’s cricket play

The Vancouver startup aims to scale and take insect-based bars and powders more mainstream.

Quaker

Quaker aims for good grades with parents

The CPG brand continues its masterbrand platform highlighting everyday parents.

Yoplait Whole Milk - MangoCocoVanBlack_5692049128

Yoplait Canada tackles a passion problem

As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.