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Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

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VH Sauces goes big for Chinese New Year

How the ConAgra brand has evolved its “hero season” program to be more omnichannel and target millennials.

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Tetley seeks out balance

A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.

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From Russia, with love

Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.

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Schneiders stays true to tradition

The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.

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PC gets the country to #EatTogether

The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.

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What’s trending for 2017?

From crickets to wine, here are just a few insights into what’s hot for the year ahead.

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Marketers of the Year: The candy man

How critical strategic thinking helped Dan Alvo drive local relevance for Wrigley’s brands amid global budget pressure.

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Skittles’ Holiday Pawn Shop reopens

People can once again trade in unwanted gifts, but this time they can also win candy-coated possessions from celebrities.

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The year in Canadian advertising

We compiled strategy’s most-read stories from the past 12 months to see what created the most industry buzz.

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Johnsonville serves holiday breakfast

The sausage brand continues its social push with recipe content for the most important meal of the day.

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Cadbury brings joy back to the holidays

How the brand is driving local relevance and trying to stay top of mind this December.

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Campbell’s takes gourmet on tour

A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.

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Iogo shows off its new look

An in-store fashion show formally debuts the yogurt’s rebranding as part of a new masterbrand approach.

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SoFresh embraces its Canuck roots

A new campaign from the dairy alternative brand shows how it makes its U.S.-grown ingredients more Canadian.