Oka takes its versatility message national
The cheese brand launches its first campaign focused on boosting its entire portfolio.
Fisherman’s Friend buddies up to millennials
A sponsorship and influencer campaign that upped spending at events drives big sales results.
DentsuBos Montreal tapped for aloe yogurt launch
The Canadian shop has created a Japanese-inspired ad campaign to launch the new product in the U.S. market.
Lucky Charms continues its millennial strategy
A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.
Cascades goes for shelf appeal with big-eyed bunnies
Inside the CPG’s decision to revamp its household product lines and create more memorable characters.
Coca-Cola expands Smartwater line in Canada
The bubbly launch takes on an opportunity in a growing adjacent category.
Keurig heats up the competition
The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.
Agropur launches first-ever masterbrand campaign
With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
How to answer the desire for healthy food
Wanting to eat better doesn’t prevent Canadians from being skeptical about health claims, a new survey suggests.
Coca-Cola brings Gold Peak tea to Canada
The new brand joins Nestea as Coke looks to increase choice in the growing ready-to-drink category.
Oikos goes for more fulfilling mornings
After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.
Trend to Shelf: Coast Protein’s cricket play
The Vancouver startup aims to scale and take insect-based bars and powders more mainstream.
Quaker aims for good grades with parents
The CPG brand continues its masterbrand platform highlighting everyday parents.
Yoplait Canada tackles a passion problem
As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.