CPG
PC adds eating tour in latest Eat Together efforts
Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.
Cannabis edibles to be allowed for sale in December
Regulations announced today also cover packaging rules and who will be allowed to sell new cannabis formats.
Skittles temporarily ditches its rainbow colours
The brand wants the focus to shift to “the only rainbow” that matters, part of a range of Pride activities in Canada.
Yellofruit heats up frozen dessert space
The brand is entering Loblaws banners with its dairy-free product and aims to stand out.
The Disruptors: Nuun’s push into the hydration category
How the company targets all “sweat” enthusiasts and is entering the daily wellness segment with new product innovation.
Government plans to ban single-use plastics
The new rules, which could come into effect as early as 2021, could make companies collect other plastic products.
Quebec’s Dairy Producers make biodegradable ads
A campaign focuses on members that are certified organic and emphasizes their connection to nature.
Loblaw joins sustainable packaging program Loop
The company will make products from President’s Choice and national brands available in a 2020 pilot.
Danone starts a yogurt revolution (kind of)
A national campaign emphasizes natural ingredients and not adding sugar to capture a millennial audience.
Stonemill reinforces slow-crafted message
The brand’s new campaign compares its bread making process to the time it takes to build a long-lasting relationship.
Kruger introduces new Scotties brand mascot
A launch campaign featuring Scottie the dog aims to reinforce the top-selling tissue brand’s soft and strong positioning.
Hershey launches ‘sweet’ masterbrand platform
The confectionery brand puts its focus on enjoying moments, starting with a video comprised of “Dad Jokes” told entirely in ASL.
Maple Leaf aims to mitigate hot dog guilt
A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.
Gillette shows a transgender man’s first shave
The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.
Iogo goes beyond animation
The yogurt brand takes multiple approaches to both explain and humanize functional elements of its products.
