CPG
Leo Burnett wins Vega
The agency will lead strategy and develop a new creative platform for the plant-based nutrition brand.
How Guru Energy is taking on the mainstream
The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.
Knixwear strikes a balance
The “period underwear” brand’s CEO on the tricky task of going after teens.
Why avocados are up Becel’s alley
The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.
Coca-Cola adds to Sprite portfolio
A new flavour in Canada is part of the brand’s efforts to increase investment targeting teens and millennials.
This former CMO is betting on fat being back
After decades in CPG and wellness, Suzie Yorke has turned to her own “on trend” venture.
Nestle deals out Delissio advice with a new bot
The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.
Piller’s targets the afternoon opportunity
The deli meats brand goes after younger consumers facing the 4 p.m. slump.
Cundari expands its relationship with Canada Bread
Expanding beyond its digital mandate, the Toronto agency is ready to dive into the bakery brand’s marketing strategy.
CPG spending cuts hit WPP’s financials
The first half of 2017 brought sales and revenue bumps for the ad world’s largest holding company.
Kraft Heinz Canada’s CMO departs as structure flattens
Brian Kerr’s near 19-year tenure covered two massive corporate shifts.
Five things I’d tell my younger marketer self (column)
PepsiCo’s Nancy Rooney passes on lessons taught by hindsight to millennial marketers.
Vachon picks Cossette
The agency will lead a national relaunch of the brand through its portfolio of snack products, including Jos Louis and May West.
Nature’s Path raises its packaging bar
The organic CPG co has changed the look of its energy bars, leaning into its more recognizable name.
Health Canada and marketing to kids: what you need to know
The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”
