CPG
Purelygreat hopes to cast a spell on skeptical consumers
The brand takes a disruptive approach to convincing the world it is “ready” for a natural deodorant.
2019 Brand of the Year: Loblaw zeroes in on shoppers
How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.
Ontario gets Nude in October
The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.
Nom Noms World Food comes to Pusateri’s
The brand’s on-the-go meals make their GTA debut with sampling, ghost kitchens and food carts.
Frank’s RedHot suits up with the NFL for “homegating”
From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.
Loblaw unites around Thanksgiving
A new effort in the grocer’s “Food Lovers Unite” platform brings its private label brands to the table.
Iron Vegan looks to pump up the plant-based category
How the supplement maker is aiming to reach a broader audience of athletes looking for alternative protein sources.
Dairy Farmers of Newfoundland and Labrador bullish about new campaign
The industry group launches first campaign as a local response to declining milk sales.
Redpath launches new sugar collection
Taking cues from the salt category, the brand is looking to premiumize sugar with new and rebranded product lines.
Astro puts probiotics front-and-centre
The Parmalat brand promotes ingredients that aid digestion.
How brands are participating in the climate strike
Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.
Dempster’s launches Brioche Style Pull-Apart buns
The new SKU is supported by a campaign that has its employees making meals with vegan-friendly brioche.
Dairy Farmers of Ontario wants consumers to love milk again
The industry body moves the focus from its farmers to their product.
Tech in Action: Coca-Cola creates harmony with AR
Scanning a can triggers an interactive story related to the brand’s positioning of bringing people together.
Maple Leaf names new lead marketer
Casey Richards takes over from Adam Grogan, who has moved into a new role in the company’s plant-based division.
