Sporting+Recreational Pro

Camp

Check it out: Base Camp X captures the Monday feels

The axe and outdoor goods brand debuts its first social media spot, playing on post-weekend reality.

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Lg2 wins Under Armour

As the brand’s first AOR in Canada, the shop is tasked with developing creative for its global hockey strategy.

momofuku-nike

Tech in Action: Nike’s AR treasure hunt

An update to the brand’s SNKRS app rewards sneaker heads for going the extra step.

CFL

CFL asks Canadians to huddle up

The league’s new brand spot issues an invitation to casual fans to engage with it in the country’s 150th year.

skidoo

BRP consolidates with Anomaly

The agency will handle global work for iconic off-road brands including Ski-Doo, Sea-Doo and Can-Am.

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Powerade taps Kevin Pillar for in-store marketing

The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.

whistler

Check it out: A ‘Rolling Snow Report’ from Whistler

The execution showed rain-soaked Vancouverites how much snow they’d find just a short drive away.

CG

Canada Games pulls back the curtain

Hard work is central to new creative that aims to boost brand awareness for the sports property.

Copied from Media in Canada - molsonVR

Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

Canadian Olympic Committee partnership announcement with SAS

Olympic Committee tech deal invests in athletes and fans

The organization teams up with analytics giant SAS to help with both athlete performance and its fan engagement.

scotiabankfcb

Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

hockeycanada

Check it out: Passing on your love of hockey

Hockey Canada creates an “endless video” of ways the game has touched the lives of Canadians.

Mooseheads

Halifax Mooseheads highlight an up-and-comer

A new social film puts the spotlight on a young international player for the hockey team, as it aims to keep fans engaged.

FredrickLecoq

Frederick Lecoq joins Golf Town

The embattled golf retailer hires Sport Chek’s former SVP of marketing as it embarks on a turnaround plan.

BMO

BMO dusts off its Ball-Star for Raptors’ return

The bank has a new campaign starring the talking ball it created for last year’s all-star game.