Sporting+Recreational Pro

BMO-FanFini

BMO builds soccer nets out of old jerseys

The bank is activating its sponsorship of the Montreal Impact to support youth soccer programs in Quebec.

golf-1

In the aisles at Golf Town

CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.

sportchek

Sport Chek takes more inclusive approach to sport

Ambassador-led fitness sessions are part of the retailer’s repositioning to be less about sweat and performance.

Nav-TimHortons

Tim Hortons places Raptors superfan in the limelight

A mini-documentary about Nav Bhatia explores inclusivity and the Canadian spirit.

Nuun Sport

The Disruptors: Nuun’s push into the hydration category

How the company targets all “sweat” enthusiasts and is entering the daily wellness segment with new product innovation.

mcdonaldsraptors

Brands catch Raptors fever

How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.

Billboard

Tim Hortons plays with words to support the Maple Leafs

The QSR turns ads into rallying cries as Toronto’s sports teams enter playoff mode.

sail

Sail picks Ogilvy as AOR

The agency’s Montreal office will lead strategy and creative on a new campaign for the outdoor retailer.

GoDaddy-CJs

GoDaddy’s Raptors-inspired onesie

The web hosting platform introduces a onesie in the second phase of its “CJ’s PJs” campaign.

Corby-featured

Corby merges whisky with hockey fandom

The company’s JP Wiser’s whisky brand has partnered with the NHL Alumni Association on an “Alumni Whisky Series.”

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

Running Room

Running Room makes room for all runners

The family-owned fitness retailer’s new spot may serve as a springboard for a future platform.

Curling-Cossette

Curling Canada reaches out to enthusiastic, novice fans

The organization’s first work with new AOR Cossette looks to make people feel okay about not knowing the sport’s rules.

MEC

Behind MEC’s pledge for greater diversity

The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.

heliskiing

Using VR to make an extreme sport within reach

CMH wants to bring “heli-skiing” to a wider market by immersing viewers in a trip to the top of a mountain.