Sporting+Recreational Pro

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Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

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Check it out: Passing on your love of hockey

Hockey Canada creates an “endless video” of ways the game has touched the lives of Canadians.

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Halifax Mooseheads highlight an up-and-comer

A new social film puts the spotlight on a young international player for the hockey team, as it aims to keep fans engaged.

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Frederick Lecoq joins Golf Town

The embattled golf retailer hires Sport Chek’s former SVP of marketing as it embarks on a turnaround plan.

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BMO dusts off its Ball-Star for Raptors’ return

The bank has a new campaign starring the talking ball it created for last year’s all-star game.

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Toronto Maple Leafs look to the next 100 years

A new campaign from Sid Lee embraces the team’s ups and downs as it prepares for the future.

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UFC picks Anomaly Toronto

The agency is leading a campaign promoting the UFC 205 pay-per-view event at New York’s Madison Square Garden.

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Adidas focuses on performance

To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.

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NHL names a new EVP, CMO

Pandora’s Heidi Browning takes the role as the league announces several other executive changes.

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GoodLife strives for results

A more optimistic message tries to motivate Canadians by showing that their personal fitness goals are within reach.

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Inaria picks Giants & Gentlemen

The agency is developing the soccer brand’s new positioning as it continues its expansion across North America.

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BMO comes together with Toronto FC

A series of videos around the bank’s sponsorship of the club taps into the camaraderie of soccer fans.

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Scotiabank relives Canada’s ‘hockey dreams’

This year’s “#The5thSeason” campaign recreates iconic moments of glory ahead of the World Cup of Hockey.

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Whistler shakes out the cobwebs

A summer campaign for the Mountain Bike Park says if you’re not biking, you might as well be asleep.

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Will Creative partners with HSBC Canada Sevens

The Vancouver agency will promote the Canadian leg of the international rugby tournament.