Sporting+Recreational Pro


Juliet wins Cervelo

The agency will work on a new strategy to help the cycling brand raise its appeal among casual riders.


RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

CT - Jumpstart

Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

CPC - Greatness Is Rare_2

What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.


Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

Air Canada_Olympics

Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.


RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.

Special Olympics

Special Olympics’ new fundraising strategy

Agency Stephen Thomas will work on a campaign to attract new donors and increase the organization’s revenue base.


Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

Visa Olympics

Visa highlights local athlete in global Olympics campaign

Of the 54 athletes on Team Visa, Canadian snowboarder Mark McMorris is one of eight to be featured in the brand’s global ad.


Cadillac Fairview’s ‘optimistic’ view of the future

With a digital spot promoting its sponsorship of the Olympics, the company launches its new “Brighter” brand platform.

CBC Olympics2

CBC invites Olympics fans to stay up late

The pubcaster wants Canadians to do whatever it takes to watch the PyeongChang games, despite the time difference.

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

Canadian Tire Olympics

Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.


YMCA works up a sweat for social causes

The organization’s GTA branch has redefined its health and fitness positioning to align with its broader charitable mission.