Sporting+Recreational Pro

Nav-TimHortons

Tim Hortons places Raptors superfan in the limelight

A mini-documentary about Nav Bhatia explores inclusivity and the Canadian spirit.

Nuun Sport

The Disruptors: Nuun’s push into the hydration category

How the company targets all “sweat” enthusiasts and is entering the daily wellness segment with new product innovation.

mcdonaldsraptors

Brands catch Raptors fever

How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.

Billboard

Tim Hortons plays with words to support the Maple Leafs

The QSR turns ads into rallying cries as Toronto’s sports teams enter playoff mode.

sail

Sail picks Ogilvy as AOR

The agency’s Montreal office will lead strategy and creative on a new campaign for the outdoor retailer.

GoDaddy-CJs

GoDaddy’s Raptors-inspired onesie

The web hosting platform introduces a onesie in the second phase of its “CJ’s PJs” campaign.

Corby-featured

Corby merges whisky with hockey fandom

The company’s JP Wiser’s whisky brand has partnered with the NHL Alumni Association on an “Alumni Whisky Series.”

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MOY 2019: Anne-Marie LaBerge takes BRP on a ride

The marketer is transforming the recreational vehicle company from product-driven to experience-led.

Running Room

Running Room makes room for all runners

The family-owned fitness retailer’s new spot may serve as a springboard for a future platform.

Curling-Cossette

Curling Canada reaches out to enthusiastic, novice fans

The organization’s first work with new AOR Cossette looks to make people feel okay about not knowing the sport’s rules.

MEC

Behind MEC’s pledge for greater diversity

The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.

heliskiing

Using VR to make an extreme sport within reach

CMH wants to bring “heli-skiing” to a wider market by immersing viewers in a trip to the top of a mountain.

sportlifegolftown

Sporting Life, Golf Town merge

Fairfax has brought the banners together to create Sporting Life Group, with Frederick Lecoq taking on CMO duties.

GoDaddy

GoDaddy brings coziness to Raptors partnership

In its latest campaign with a Raptors star, the website platform returns to the humour of past executions.

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CCM presents the art of hockey

The sports equipment brand is highlighting the power of its new Tacks stick with a musical campaign.