Sporting+Recreational Pro

YMCA

YMCA works up a sweat for social causes

The organization’s GTA branch has redefined its health and fitness positioning to align with its broader charitable mission.

Paul Lavoie breakfast

To Beau Lake we go

One year in, Beau Lake is looking to expand its product line beyond paddleboards.

Horse1

2017 Strategy Awards: OLG’s race for millennial spectators

A new brand was launched through a film that put viewers in the jockey’s saddle.

sportchekdance

Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

Montreal

Sports Experts enters the ghost business

The Quebec retailer celebrates its 50th anniversary with a touch of the supernatural.

Kwittken_InvictusGames_LakeLouise

Kwittken will help build hype for Invictus Games

The MDC shop will handle communications for the National Flag Tour ahead of the September event in Toronto.

Camp

Check it out: Base Camp X captures the Monday feels

The axe and outdoor goods brand debuts its first social media spot, playing on post-weekend reality.

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Lg2 wins Under Armour

As the brand’s first AOR in Canada, the shop is tasked with developing creative for its global hockey strategy.

momofuku-nike

Tech in Action: Nike’s AR treasure hunt

An update to the brand’s SNKRS app rewards sneaker heads for going the extra step.

CFL

CFL asks Canadians to huddle up

The league’s new brand spot issues an invitation to casual fans to engage with it in the country’s 150th year.

skidoo

BRP consolidates with Anomaly

The agency will handle global work for iconic off-road brands including Ski-Doo, Sea-Doo and Can-Am.

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Powerade taps Kevin Pillar for in-store marketing

The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.

whistler

Check it out: A ‘Rolling Snow Report’ from Whistler

The execution showed rain-soaked Vancouverites how much snow they’d find just a short drive away.

CG

Canada Games pulls back the curtain

Hard work is central to new creative that aims to boost brand awareness for the sports property.

Copied from Media in Canada - molsonVR

Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.