Sporting+Recreational Pro
Nike sponsors first national track and field event
Fashion+Clothing / Sporting+Recreational Pro / YouthThe brand looks to reach emerging high school athletes as a result of the partnership with School Sport Canada and Trojan One.
Reebok Hockey casts its own players
Sporting+Recreational Pro / TelevisionThe sports equipment and apparel brand powers its products in a new slapshot campaign.
BrainTrust gives cash for sporting helmets
Sporting+Recreational Pro / YouthThe community org sponsors heads in a campaign, developed by Taxi, to motivate youth to cover theirs up.
Court upholds Molson as official beer of NHL
Beer / News / Sporting+Recreational Pro / Sports+EntThe NHL beer wars have seemingly come to an end, with today’s announcement from the Ontario Court of Appeals.
PlayStation’s Matt Levitan
Computer / Sporting+Recreational Pro / YouthMatt Levitan knows his target inside out. He is his target. He lives and breathes videogames, and that serves him well as the marketing and PR manager at Toronto-based Sony Computer Entertainment Canada (SCEC).
EMI Music Canada spins K-OS with new mobile game
Sporting+Recreational ProWant K-OS to DJ at your virtual club? EMI Music Canada can hook that up in a new mobile game built with San Mateo, Calif.-based game developer Digital Chocolate.
A&E lures aud with mob money
Sporting+Recreational ProA&E is running a real-time online game, called The Sopranos A&E Connection, that has people playing along as they watch the show. Each ep, players predict events and adjust their virtual game boards, found at www.suitcaseofcash.com. They earn points based on accuracy.
Asking Canadians: Jockeying for java drinkers: What is your favourite coffee experience?
Food+Beverage / Sporting+Recreational ProTim Hortons: 65.87%
Mickey Mouse passport patrol
Sporting+Recreational Pro / Travel+TourismDisney marched its team of uniformed ambassadors across Canada late last month, where they handed out copies of ‘Passport to Dreams.’ The booklet gives info on deals at Walt Disney World in Florida, along with passport application forms.
Lego’s Kerry George puts the pieces together in Canada
Sporting+Recreational Pro / YouthIn just three years, Kerry George has taken Lego Canada from being the U.S. office’s marketing afterthought to actually out-performing it on a launch. She knows how to maximize her lean team of two (including herself), and focuses on interactive efforts, local event marketing and co-promotions to help the global brand resonate with Canadian kids.
