Sporting+Recreational Pro

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CCM presents the art of hockey

The sports equipment brand is highlighting the power of its new Tacks stick with a musical campaign.

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Cossette named AOR for Curling Canada

From its office in Vancouver, the agency will promote viewership and participation in curling at a national level.

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Tech in Action: A wearable for sports fans

The “Fantom” uses NFC tech to deliver content to supporters in the stadium, make payments and connect fans to each other.

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A challenging campaign for the Special Olympics

The sports organization celebrates its 50th birthday by highlighting the accomplishments of its athletes on and off the field.

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Tennis Canada creates its own beat

The organization is capitalizing on the success of stars on the international stage to motivate involvement at the amateur level.

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Louis Garneau Sports partners with Cossette

The agency will work with the cycling company on marketing, communications and a business transformation strategy.

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Check it Out: Little Italy avenges its soccer team

Montreal business owners worked with Rethink on a campaign that supports “Anyone But Sweden” in the World Cup.

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Adidas Canada appoints head of ecommerce

Prashant Ramesh joins the company’s leadership team in Canada with a number of new projects ahead of him.

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Sport Chek opens up concept store just for kids

The retailer targets parents seeking fashion for active youth with a location at Toronto’s Vaughan Mills shopping centre.

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Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

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Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

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OMHA touts the benefits of community sport

The body governing minor hockey in Ontario launches its first marketing campaign as participation slows.

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DAZN brings ‘greatness’ to the soccer season

A new campaign encourages fans in Canada to get up bright and early for one of the year’s hottest games.

JaysCare

Jays Care Foundation spotlights ‘Unstoppable Kids’

The charitable arm of the Toronto Blue Jays is promoting its work with a more consistent brand platform.

Cervelo

Juliet wins Cervelo

The agency will work on a new strategy to help the cycling brand raise its appeal among casual riders.