Powerade taps Kevin Pillar for in-store marketing
The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.
Check it out: A ‘Rolling Snow Report’ from Whistler
The execution showed rain-soaked Vancouverites how much snow they’d find just a short drive away.
Canada Games pulls back the curtain
Hard work is central to new creative that aims to boost brand awareness for the sports property.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
Olympic Committee tech deal invests in athletes and fans
The organization teams up with analytics giant SAS to help with both athlete performance and its fan engagement.
Scotiabank’s soccer goals
How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.
Check it out: Passing on your love of hockey
Hockey Canada creates an “endless video” of ways the game has touched the lives of Canadians.
Halifax Mooseheads highlight an up-and-comer
A new social film puts the spotlight on a young international player for the hockey team, as it aims to keep fans engaged.
Frederick Lecoq joins Golf Town
The embattled golf retailer hires Sport Chek’s former SVP of marketing as it embarks on a turnaround plan.
BMO dusts off its Ball-Star for Raptors’ return
The bank has a new campaign starring the talking ball it created for last year’s all-star game.
Toronto Maple Leafs look to the next 100 years
A new campaign from Sid Lee embraces the team’s ups and downs as it prepares for the future.
UFC picks Anomaly Toronto
The agency is leading a campaign promoting the UFC 205 pay-per-view event at New York’s Madison Square Garden.
Adidas focuses on performance
To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.
NHL names a new EVP, CMO
Pandora’s Heidi Browning takes the role as the league announces several other executive changes.
GoodLife strives for results
A more optimistic message tries to motivate Canadians by showing that their personal fitness goals are within reach.