Sporting+Recreational Pro

Canadian Premier League4

Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

budwesierletitshinecropped

Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

OMHA-Main

OMHA touts the benefits of community sport

The body governing minor hockey in Ontario launches its first marketing campaign as participation slows.

DAZN

DAZN brings ‘greatness’ to the soccer season

A new campaign encourages fans in Canada to get up bright and early for one of the year’s hottest games.

JaysCare

Jays Care Foundation spotlights ‘Unstoppable Kids’

The charitable arm of the Toronto Blue Jays is promoting its work with a more consistent brand platform.

Cervelo

Juliet wins Cervelo

The agency will work on a new strategy to help the cycling brand raise its appeal among casual riders.

RBC_Olympics_1

RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

CT - Jumpstart

Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

CPC - Greatness Is Rare_2

What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.

SportCheck2

Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

Air Canada_Olympics

Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.

AvionOlympics2

RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.

Special Olympics

Special Olympics’ new fundraising strategy

Agency Stephen Thomas will work on a campaign to attract new donors and increase the organization’s revenue base.

Lauren-Toyota

Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

Visa Olympics

Visa highlights local athlete in global Olympics campaign

Of the 54 athletes on Team Visa, Canadian snowboarder Mark McMorris is one of eight to be featured in the brand’s global ad.