She the North
We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.
MarbleLive names Rethink AOR
Marblemedia’s in-development water park will work with the agency on brand identity.
Blood Sport: Interactive blood donation
A couple of Toronto ad guys are developing a videogame that collects the blood you lose as you play.
Tragically Hip, vintage 1992
The iconic Canadian band is launching a wine alongside Niagara-based Stoney Ridge to promote its re-released album.
As ‘Genuine’ a fan as you are
Miller Genuine Draft aims to create a hockey-sized connection between the beer and the Toronto Raptors.
Tennis Canada names digital AOR
Hamilton-based Rain Communications gets the gig as the organization embarks on a rebranding effort.
Edge joins forces with Ubisoft
The Energizer shave gel taps into the Assassin’s Creed: Unity launch to reach gamers.
A Far Cry from normal
Why Ubisoft enlisted street artists to help branch out from the typical male gamer demo for its next launch.
Sport Chek’s community play
The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.
Pan Am invades Toronto
The Ontario tourism corp is getting epic, haunting and anthemic for its first push to drum up excitement for the games.
Agencies in a TIFF: matching lonely film hearts
This new site by Pound & Grain is like Tinder for movie fans.