Sports+Ent

100YR Truck YYC LR (10)

Hockey Canada’s road trip down memory lane

With a synthetic ice rink to get folks skating this summer, the non-profit celebrates its 100th birthday.

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Check it out: Parapan Am athletes get ready

The Toronto 2015 organizer asks if we’re as prepared for the Games as the medal hopefuls.

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Check it out: Don’t step on these blue suede shoes

One for the money. Two for the show. Will this funky promo for the upcoming Elvis Festival make you go, go, go?

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Toronto Argos tackle the ‘man up’ mentality

The PSA for White Ribbon calls on youth to take small actions to end violence against women.

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Bleublancrouge picks up Ubisoft accounts

The agency will roll out two new campaigns for new Assassin’s Creed and Far Cry games in the coming months.

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Eone Films sends kids scavenging for ads

To promote its latest flick, the production co is encouraging children to go on an adventure with a new app from Spoke.

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Sulon’s Cortex blends VR with the real world

Moving a step towards a holodeck, Markham, Ont.-based Sulon Technologies creates a virtual world on top of physical locations.

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P.K. Subban hearts Boston (Pizza)

With the Canadiens playing the Boston Bruins, the restaurant chain tapped its newest spokesman for some lovin’.

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Degree teams with P.K. Subban for TV series

The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.

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BBDO wins Casino Rama

The agency will handle all communications for the gaming facility, with new work expected this spring.

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Marblemedia unveils plans for $60M Toronto water park

The transmedia and TV producer aims to create a next-gen theme park with digital storytelling and content at its core.

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Iconic Olympic ads

Check out 10 podium-worthy spots from Games past.

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