Sports+Ent

Sports Distributors of Canada Ltd--Source For Sports Appoints Do

Source For Sports names new CMO

Donna Finelli will lead an overhaul of the sports retailer’s brand as it prepares for a push into the U.S.

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Tech in Action: An ARG for the modern era

A campaign takes an old-school internet promo tactic to engage new and existing fans with an apocalyptic book series.

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Social Engagements: How Snapchat creates connections with AR

The company’s global head of creative strategy chats about why the tech is useful in reaching young Canadians.

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Tech in Action: Cirque du Soleil combines print and AR

Working with Quebecor, a character from the company’s show was brought to life by scanning pages of a newspaper.

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Ubisoft taps its competitive fanbase

Video gamers were invited to face off against pro football players in a campaign promoting the launch of The Division 2.

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Cossette picks up branding work with Kabam

The agency’s Vancouver office is leading a visual redesign and strategic repositioning for the game developer.

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G&G launches first campaign for Backyard Axe Throwing League

The campaign lands as the agency names new heads of brand planning and client services.

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We The North: Building a basketball brand with bounce

Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.

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Diamond named AOR for OverActive Media Group

The agency is working with the owner of esports team Toronto Defiant on all elements of its brand.

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GoDaddy brings coziness to Raptors partnership

In its latest campaign with a Raptors star, the website platform returns to the humour of past executions.

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AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

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Belairdirect goes beyond the stadium

In a multi-faceted “Football Simplified” campaign, the insurance company looks to reach a larger number of fans.

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CCM presents the art of hockey

The sports equipment brand is highlighting the power of its new Tacks stick with a musical campaign.

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MAC Montreal picks Bob

The agency is bringing its experiential expertise to the art museum’s flagship fundraiser.

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Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.