Workouts get a Paralympic twist
Ahead of the Rio Games, the Canadian Paralympic Committee’s campaign puts forth some tough challenges.
Under Armour and Sport Chek’s quest for youth
The brands search for athletes of the next generation to be featured in a new advertising campaign.
Canadian Tire puts us on a pedestal
The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.
Former Coke marketer heads to NFL Canada
David Thomson has taken the managing director role at the organization.
Sport Chek takes its real-time messaging offline
Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
What is Toronto Argos football?
The city’s CFL franchise launches a new campaign to build hype ahead of the season.
Ontario races for new fans
The province brings its horse racetracks under a new brand, hoping to reach potential fans by showcasing the thrill of the events.
Check it out: Leave your ego at the arena door
A new campaign for the Americas Masters Games shows why “sport for all” can have a downside.
General Mills taps Jose Bautista after cereal selfies
The CPG co struck up the partnership after seeing the player’s social media love for its brands.
Team Canada heads to Rio with icy veins
Ahead of the summer games, the Canadian Olympic Committee uses harsh winters to showcase our athletes’ grit.
LG taps Raptors player for smartphone launch
Cory Joseph will help promote the brand’s new G5 and related accessories.
Scotties shouts its curling support
How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.
CASSIES Bronze: Loto-Québec gets in the game
Mise-o-jeu’s campaign focused on the excitement of preparing a bet and the knowledge that goes into it.
CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.