L’Oreal Men’s everyday game faces

The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.


What are your #priceincentives?

Agency folks get behind the social media craze of promising life and limb for David Price to stay in TO.


Check it out: The Fanboni takes to the streets

The Vancouver Canucks put a musical spin on a long-time hockey staple.

Airbnb Teams Up With Toronto Maple Leafs and Raptors

Airbnb makes itself at home at the ACC

The site and venue team up for an overnight ultimate sports experience contest.

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Just #CoverTheAthlete, please

John St. creatives Jessica Schnurr and Hannah Smit take on sexist media commentary.


Check it out: Lowry vs. the drones

Sport Chek gets the Raptors star to try out some target practice.


Boston Pizza swings for the fences

How the restaurant gave its “Fan Stories” platform a Blue Jays twist.


Check it out: Some real Jays worship

Think you have Blue Jays fever? Just take a look at Sid Lee’s shrine to the team’s GM.


Check it out: Coke brings back a classic

The brand revives its 1993 Blue Jays jingle with some help from Sid Lee.


Throwback Thursday: Always Blue Jays fever

We take you back to the early ’90s when Coke hit it out of the park with a Jays-flavoured jingle.


TD’s playoff push

The bank takes to TV to help celebrate the Toronto Blue Jays’ success.

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Live like an animal

This VR headset lets users view – and feel – the forest through a new perspective.


Home Hardware’s home run surprise

Little Leaguers get a big shock from the Toronto Blue Jays in the retailer’s new promotion.


National Bank’s home court application

An in-bank interactive tennis game keeps clients busy while they wait.