Sports+Ent

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Cineplex elevates the magic of film

The follow-up to “Lily & The Snowman” finds another heartwarming way to get Canadians to prioritize the things they love.

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Sid Lee wins Canadian Olympic Committee

The shop will act as the new creative AOR through the 2020 Games in Tokyo.

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OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

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National Ballet, TTC team up to move Torontonians

A new partnership hopes to get people rethinking live dance and taking transit.

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Check it out: Boston Pizza sends love to Subban

The restaurant has fun with the star player’s departure from Montreal.

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Sports lovers, by the numbers

Strategy gives the skinny on audience numbers you should know as the sports season kicks into full gear.

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NHL names a new EVP, CMO

Pandora’s Heidi Browning takes the role as the league announces several other executive changes.

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Check it out: A pretty sweet Timbit

Tim Hortons unveils the latest (adorable) chat between Kevin Pillar and a future baseball star in its “Timbits Talks” series.

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57 million sports nerds can’t be wrong

Pound & Grain’s Scott Lew on why marketers should think differently when it comes to the fantasy sports fan.

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Workouts get a Paralympic twist

Ahead of the Rio Games, the Canadian Paralympic Committee’s campaign puts forth some tough challenges.

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Under Armour and Sport Chek’s quest for youth

The brands search for athletes of the next generation to be featured in a new advertising campaign.

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Canadian Tire puts us on a pedestal

The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.

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Former Coke marketer heads to NFL Canada

David Thomson has taken the managing director role at the organization.

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Sport Chek takes its real-time messaging offline

Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.

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Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.