Toronto’s Entertainment District goes for gold
The neighbourhood is rewarding locals with medals just for hanging out in the area.
SickKids leaves you breathless
Ahead of one of its patients carrying the Pan Am torch, the Foundation educates Canadians about cystic fibrosis.
Rethink and Molson pick up Clio Sports Grand Prix
The “Hockey Heaven” campaign was the only Canadian work to take a top prize.
Habs ranked strongest sports brand in Canada
A new report from Insightrix also looked at which sponsor brands came out on top for sports fans.
Check it out: P&G’s Pan Am play
The CPG giant brings back “Thank You, Mom” just in time for the Games.
Team Canada wants you to join the club
The Canadian Olympic Committee launches its new fan site ahead of Pan Am and Rio 2016.
How Canadians view sponsorship
A new study looks at which causes, sports properties and events are connecting most with consumers.
Molson goes multilingual
The brand teams up with Google to bring back the Beer Fridge in a new way.
CFL tackles the casual fan
The league’s new fantasy app aims to get people engaged throughout the season.
Maytag strips down for Pan Am
The brand gets cheeky with its new “Performance Counts” campaign.
UNICEF Canada’s $5 message
The organization’s new campaign asks Canadians to share their high-fives and help prevent child deaths.