Sports+Ent

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Team Canada heads to Rio with icy veins

Ahead of the summer games, the Canadian Olympic Committee uses harsh winters to showcase our athletes’ grit.

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LG taps Raptors player for smartphone launch

Cory Joseph will help promote the brand’s new G5 and related accessories.

Curling

Scotties shouts its curling support

How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.

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CASSIES Bronze: Loto-Québec gets in the game

Mise-o-jeu’s campaign focused on the excitement of preparing a bet and the knowledge that goes into it.

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CASSIES Silver: Gatorade’s sledge hockey surprise

The sports drink brand connects with the everyday athlete.

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CASSIES Silver: Miami Valley Gaming gets lucky

The casino company used Ohio values and symbols to offer something different.

RBC

RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.

Curling

Curling Canada’s new character

The organization hopes to update its image and boost ticket sales with the help of a time-travelling Scotsman.

Bridgestone

Check it out: Great stops

Bridgestone Tires engages hockey fans by helping them promote their quick moves on the ice.

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Cineplex looks at the big picture

An animated short launches a new brand platform that reminds people to make time for the things they love.

Right to Play

Check it out: Right to Play takes you back

An animated storybook helps Canadians remember the joy of playing.

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OLG goes beyond games

With its new platform, the corporation wants to remind people where the money goes.

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L’Oreal Men’s everyday game faces

The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.

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What are your #priceincentives?

Agency folks get behind the social media craze of promising life and limb for David Price to stay in TO.