Branding / Sports+Ent
Our industry pundits weight in on how brands can navigate the tricky 2014 Winter Olympics, which have been marred by anti-gay propaganda laws in Russia.
Non-profit / Screening Room / Sports+Ent
The organization is positioning tennis as an affordable alternative for kids who don’t want to play hockey with TV spots during the Rogers Cup.
Retail / Screening Room / Sports+Ent
The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
Sports+Ent / Youth
The cartoon character goes for a niche target to sell merchandise, tapping the BMX community through Instagram.
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
The eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.