Shopper Innovation Awards: Louisville Slugger hits a home run
To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.
Shopper Innovation Awards: Ubisoft brings live action to fans
To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.
Shopper Innovation Awards: Xbox reveals mysterious consoles
The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.
Rogers freezes moments on ice
In its new campaign for the NHL playoffs, Rogers Media is focusing on the special moments that fans connect with most.
Taxi wins Casino Rama
The agency, along with media agency Media Experts, will handle all communications and strategic planning for the entertainment destination.
CASSIES Gold: Ubisoft hacks a successful launch plan
“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.
Check it out: HBO maps out an activation
A takeover of Union Station is immersing new viewers and old fans alike in the world of Game of Thrones.
Ubisoft picks BBR for entire portfolio
The Montreal agency picks up the account from Publicis based on its work for Assassin’s Creed and Far Cry 4.
She the North
We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.
MarbleLive names Rethink AOR
Marblemedia’s in-development water park will work with the agency on brand identity.
Blood Sport: Interactive blood donation
A couple of Toronto ad guys are developing a videogame that collects the blood you lose as you play.
Tragically Hip, vintage 1992
The iconic Canadian band is launching a wine alongside Niagara-based Stoney Ridge to promote its re-released album.