Sports+Ent

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Sport Chek takes its real-time messaging offline

Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.

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Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

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What is Toronto Argos football?

The city’s CFL franchise launches a new campaign to build hype ahead of the season.

Ontario Racing

Ontario races for new fans

The province brings its horse racetracks under a new brand, hoping to reach potential fans by showcasing the thrill of the events.

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Check it out: Leave your ego at the arena door

A new campaign for the Americas Masters Games shows why “sport for all” can have a downside.

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General Mills taps Jose Bautista after cereal selfies

The CPG co struck up the partnership after seeing the player’s social media love for its brands.

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Team Canada heads to Rio with icy veins

Ahead of the summer games, the Canadian Olympic Committee uses harsh winters to showcase our athletes’ grit.

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LG taps Raptors player for smartphone launch

Cory Joseph will help promote the brand’s new G5 and related accessories.

Curling

Scotties shouts its curling support

How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.

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CASSIES Bronze: Loto-Québec gets in the game

Mise-o-jeu’s campaign focused on the excitement of preparing a bet and the knowledge that goes into it.

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CASSIES Silver: Gatorade’s sledge hockey surprise

The sports drink brand connects with the everyday athlete.

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CASSIES Silver: Miami Valley Gaming gets lucky

The casino company used Ohio values and symbols to offer something different.

RBC

RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.

Curling

Curling Canada’s new character

The organization hopes to update its image and boost ticket sales with the help of a time-travelling Scotsman.

Bridgestone

Check it out: Great stops

Bridgestone Tires engages hockey fans by helping them promote their quick moves on the ice.