Sports+Ent

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Shopper Innovation Awards: Louisville Slugger hits a home run

To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.

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Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.

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Shopper Innovation Awards: Xbox reveals mysterious consoles

The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.

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Rogers freezes moments on ice

In its new campaign for the NHL playoffs, Rogers Media is focusing on the special moments that fans connect with most.

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Taxi wins Casino Rama

The agency, along with media agency Media Experts, will handle all communications and strategic planning for the entertainment destination.

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CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.

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Check it out: HBO maps out an activation

A takeover of Union Station is immersing new viewers and old fans alike in the world of Game of Thrones.

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Ubisoft picks BBR for entire portfolio

The Montreal agency picks up the account from Publicis based on its work for Assassin’s Creed and Far Cry 4.

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She the North

We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.

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MarbleLive names Rethink AOR

Marblemedia’s in-development water park will work with the agency on brand identity.

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Blood Sport: Interactive blood donation

A couple of Toronto ad guys are developing a videogame that collects the blood you lose as you play.

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Tragically Hip, vintage 1992

The iconic Canadian band is launching a wine alongside Niagara-based Stoney Ridge to promote its re-released album.