Sports+Ent
The Canadian Olympic Committee shows off our athletes
Screening Room / Sports+EntThe committee has unveiled a mutli-platform campaign that demonstrates the journey athletes take when preparing for the Games.
Canada’s Wonderland gets personal
Screening Room / Sports+EntIn its latest campaign, the amusement park takes on a new persona to connect with families and millennials.
Budweiser and Blue Jays encourage responsibility
Beer / Sports+EntThe beer brand and baseball team join forces to launch a program that educates fans on drinking in moderation.
Budweiser gives hockey fans a big payoff
Beer / Sports+EntThe beer co has launched a contest and campaign which will give one person hockey tickets for life.
The Toronto Blue Jays are ‘Ready’
Screening Room / Sports+EntThe baseball team’s VP marketing talks about its new campaign, and targeting young fans through social media.
Molson Coors remembers 92 years of the Stanley Cup
Beer / Sports+EntThe brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.
Canadian Film Festival goes big and comes home
Sports+EntThe fest is back after a three-year hiatus, with a bigger marketing plan that includes TV spots, print and online ads.
Nike brings local hockey to life
Experiential / Sports+EntThe sports brand has created a touring experiential hockey truck with its own personality.
Goon poster furor: why censorship is the best publicity
Out-of-home / Sports+EntThough unclear whether the City of Toronto or Astral Media ordered the removal of the posters, the hockey comedy benefited from some pre-release press.
Rogers and BCE unwrap $1.32 billion deal for MLSE
Sports+EntZenith’s Sunni Boot weighs in on the deal, expected to add Canada’s top pro TV sport properties to the schedules of TSN and Sportsnet.
