CASSIES Gold: Ubisoft hacks a successful launch plan
“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.
Check it out: HBO maps out an activation
A takeover of Union Station is immersing new viewers and old fans alike in the world of Game of Thrones.
Ubisoft picks BBR for entire portfolio
The Montreal agency picks up the account from Publicis based on its work for Assassin’s Creed and Far Cry 4.
She the North
We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.
MarbleLive names Rethink AOR
Marblemedia’s in-development water park will work with the agency on brand identity.
Blood Sport: Interactive blood donation
A couple of Toronto ad guys are developing a videogame that collects the blood you lose as you play.
Tragically Hip, vintage 1992
The iconic Canadian band is launching a wine alongside Niagara-based Stoney Ridge to promote its re-released album.
As ‘Genuine’ a fan as you are
Miller Genuine Draft aims to create a hockey-sized connection between the beer and the Toronto Raptors.
Tennis Canada names digital AOR
Hamilton-based Rain Communications gets the gig as the organization embarks on a rebranding effort.
Edge joins forces with Ubisoft
The Energizer shave gel taps into the Assassin’s Creed: Unity launch to reach gamers.
A Far Cry from normal
Why Ubisoft enlisted street artists to help branch out from the typical male gamer demo for its next launch.
Sport Chek’s community play
The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.