Retail / Screening Room / Sports+Ent
The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
Sports+Ent / Youth
The cartoon character goes for a niche target to sell merchandise, tapping the BMX community through Instagram.
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
The eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.
Awards / Sports+Ent
Forzani’s chief marketer takes the brand to a digital frontier.
With the NHL lockout still in effect, sponsors like Kraft, Molson and Sport Check are finding alternatives to teaming up with the pros.