Canada Games pulls back the curtain
Hard work is central to new creative that aims to boost brand awareness for the sports property.
Nintendo switches up experiences
A tour ahead of the brand’s newest gaming console launch shows it at work in different settings.
Habs’ farm team shows off its new colours
Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.
Sponsorship growth slowing in N.America: report
IEG’s annual report shows North America will lag global investments, but sports remains top of the pile.
Scotiabank’s soccer goals
How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.
Cineplex elevates the magic of film
The follow-up to “Lily & The Snowman” finds another heartwarming way to get Canadians to prioritize the things they love.
Sid Lee wins Canadian Olympic Committee
The shop will act as the new creative AOR through the 2020 Games in Tokyo.
OLG gets ‘way into the game’
A new campaign for Pro-Line focuses on the excitement around NBA basketball.
National Ballet, TTC team up to move Torontonians
A new partnership hopes to get people rethinking live dance and taking transit.
Check it out: Boston Pizza sends love to Subban
The restaurant has fun with the star player’s departure from Montreal.
Sports lovers, by the numbers
Strategy gives the skinny on audience numbers you should know as the sports season kicks into full gear.
NHL names a new EVP, CMO
Pandora’s Heidi Browning takes the role as the league announces several other executive changes.
Check it out: A pretty sweet Timbit
Tim Hortons unveils the latest (adorable) chat between Kevin Pillar and a future baseball star in its “Timbits Talks” series.
57 million sports nerds can’t be wrong
Pound & Grain’s Scott Lew on why marketers should think differently when it comes to the fantasy sports fan.
Workouts get a Paralympic twist
Ahead of the Rio Games, the Canadian Paralympic Committee’s campaign puts forth some tough challenges.