RBC’s Olympian search
The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.
Curling Canada’s new character
The organization hopes to update its image and boost ticket sales with the help of a time-travelling Scotsman.
Check it out: Great stops
Bridgestone Tires engages hockey fans by helping them promote their quick moves on the ice.
Cineplex looks at the big picture
An animated short launches a new brand platform that reminds people to make time for the things they love.
Check it out: Right to Play takes you back
An animated storybook helps Canadians remember the joy of playing.
OLG goes beyond games
With its new platform, the corporation wants to remind people where the money goes.
L’Oreal Men’s everyday game faces
The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.
What are your #priceincentives?
Agency folks get behind the social media craze of promising life and limb for David Price to stay in TO.
Sport Chek takes on the ‘retailer playoffs’
The brand positions itself as a destination for gift-giving, not just sports gear, ahead of the holidays.
Check it out: The Fanboni takes to the streets
The Vancouver Canucks put a musical spin on a long-time hockey staple.
Airbnb makes itself at home at the ACC
The site and venue team up for an overnight ultimate sports experience contest.
Just #CoverTheAthlete, please
John St. creatives Jessica Schnurr and Hannah Smit take on sexist media commentary.
Check it out: Lowry vs. the drones
Sport Chek gets the Raptors star to try out some target practice.
Boston Pizza swings for the fences
How the restaurant gave its “Fan Stories” platform a Blue Jays twist.
Check it out: Some real Jays worship
Think you have Blue Jays fever? Just take a look at Sid Lee’s shrine to the team’s GM.