Sports+Ent

RBC

RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.

Curling

Curling Canada’s new character

The organization hopes to update its image and boost ticket sales with the help of a time-travelling Scotsman.

Bridgestone

Check it out: Great stops

Bridgestone Tires engages hockey fans by helping them promote their quick moves on the ice.

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Cineplex looks at the big picture

An animated short launches a new brand platform that reminds people to make time for the things they love.

Right to Play

Check it out: Right to Play takes you back

An animated storybook helps Canadians remember the joy of playing.

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OLG goes beyond games

With its new platform, the corporation wants to remind people where the money goes.

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L’Oreal Men’s everyday game faces

The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.

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What are your #priceincentives?

Agency folks get behind the social media craze of promising life and limb for David Price to stay in TO.

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Check it out: The Fanboni takes to the streets

The Vancouver Canucks put a musical spin on a long-time hockey staple.

Airbnb Teams Up With Toronto Maple Leafs and Raptors

Airbnb makes itself at home at the ACC

The site and venue team up for an overnight ultimate sports experience contest.

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Just #CoverTheAthlete, please

John St. creatives Jessica Schnurr and Hannah Smit take on sexist media commentary.

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Check it out: Lowry vs. the drones

Sport Chek gets the Raptors star to try out some target practice.

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Boston Pizza swings for the fences

How the restaurant gave its “Fan Stories” platform a Blue Jays twist.

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Check it out: Some real Jays worship

Think you have Blue Jays fever? Just take a look at Sid Lee’s shrine to the team’s GM.