Sports+Ent

GoldMedal

Toronto’s Entertainment District goes for gold

The neighbourhood is rewarding locals with medals just for hanging out in the area.

SickKids

SickKids leaves you breathless

Ahead of one of its patients carrying the Pan Am torch, the Foundation educates Canadians about cystic fibrosis.

Molson

Rethink and Molson pick up Clio Sports Grand Prix

The “Hockey Heaven” campaign was the only Canadian work to take a top prize.

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Habs ranked strongest sports brand in Canada

A new report from Insightrix also looked at which sponsor brands came out on top for sports fans.

P&G

Check it out: P&G’s Pan Am play

The CPG giant brings back “Thank You, Mom” just in time for the Games.

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Team Canada wants you to join the club

The Canadian Olympic Committee launches its new fan site ahead of Pan Am and Rio 2016.

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How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers.

Molson

Molson goes multilingual

The brand teams up with Google to bring back the Beer Fridge in a new way.

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Canadian Olympic Foundation gets colourful

The organization has hired agency Colour to bolster its social media engagement.

CFL-app

CFL tackles the casual fan

The league’s new fantasy app aims to get people engaged throughout the season.

Maytag

Maytag strips down for Pan Am

The brand gets cheeky with its new “Performance Counts” campaign.

4 UNICEF Simon Says Video Still

UNICEF Canada’s $5 message

The organization’s new campaign asks Canadians to share their high-fives and help prevent child deaths.