Sports+Ent

Hosford-web

She the North

We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.

splatalot

MarbleLive names Rethink AOR

Marblemedia’s in-development water park will work with the agency on brand identity.

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Blood Sport: Interactive blood donation

A couple of Toronto ad guys are developing a videogame that collects the blood you lose as you play.

the hip

Tragically Hip, vintage 1992

The iconic Canadian band is launching a wine alongside Niagara-based Stoney Ridge to promote its re-released album.

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As ‘Genuine’ a fan as you are

Miller Genuine Draft aims to create a hockey-sized connection between the beer and the Toronto Raptors.

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Tennis Canada names digital AOR

Hamilton-based Rain Communications gets the gig as the organization embarks on a rebranding effort.

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Edge joins forces with Ubisoft

The Energizer shave gel taps into the Assassin’s Creed: Unity launch to reach gamers.

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A Far Cry from normal

Why Ubisoft enlisted street artists to help branch out from the typical male gamer demo for its next launch.

MyNorth

Sport Chek’s community play

The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.

ccmtacks

CCM brings Tacks into the now

Bringing a skate brand back after 10 years meant finding a way to highlight both legacy and innovation.

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Pan Am invades Toronto

The Ontario tourism corp is getting epic, haunting and anthemic for its first push to drum up excitement for the games.

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Agencies in a TIFF: matching lonely film hearts

This new site by Pound & Grain is like Tinder for movie fans.