Sports+Ent

littleitaly

Check it Out: Little Italy avenges its soccer team

Montreal business owners worked with Rethink on a campaign that supports “Anyone But Sweden” in the World Cup.

budwesierletitshinecropped

Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

OSC_Panorama_full1

Rethink named AOR for Ontario Science Centre

The agency will handle strategy and creative leading up to the museum’s 50th anniversary celebrations next year.

_72A8249

New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.

Eva Salem 1

Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

Nike

Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

lightupanation

2017 Strategy Awards: Budweiser lights up

The brand reached hockey fans with a game-synced beer glass that lit up with each goal.

8F20A785-D6F4-4E34-B1A5-8F2F97566DF2

Mackie Biernacki scores Sebastian Giovinco

The agency is working with the Toronto FC player to build his brand in North America.

22384428_493868844345011_99587953707154799_o

Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.

Kwittken_InvictusGames_LakeLouise

Kwittken will help build hype for Invictus Games

The MDC shop will handle communications for the National Flag Tour ahead of the September event in Toronto.

United2

Sportsnet stands united with fans

A new brand campaign is the latest to feature a message of coming together.

Cupid1

Check it out: Cupid sends couples to the movies

Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.

Hockey

Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

ticketmaster2

North Strategic wins Ticketmaster

The event ticket seller names its first PR agency in Canada.

EdmontonEmpire

Eskimos unleash their empire

A new campaign from The Hive primes an already active fan base for the upcoming season.