Cineplex elevates the magic of film
The follow-up to “Lily & The Snowman” finds another heartwarming way to get Canadians to prioritize the things they love.
Sid Lee wins Canadian Olympic Committee
The shop will act as the new creative AOR through the 2020 Games in Tokyo.
OLG gets ‘way into the game’
A new campaign for Pro-Line focuses on the excitement around NBA basketball.
National Ballet, TTC team up to move Torontonians
A new partnership hopes to get people rethinking live dance and taking transit.
Check it out: Boston Pizza sends love to Subban
The restaurant has fun with the star player’s departure from Montreal.
Sports lovers, by the numbers
Strategy gives the skinny on audience numbers you should know as the sports season kicks into full gear.
NHL names a new EVP, CMO
Pandora’s Heidi Browning takes the role as the league announces several other executive changes.
Check it out: A pretty sweet Timbit
Tim Hortons unveils the latest (adorable) chat between Kevin Pillar and a future baseball star in its “Timbits Talks” series.
57 million sports nerds can’t be wrong
Pound & Grain’s Scott Lew on why marketers should think differently when it comes to the fantasy sports fan.
Workouts get a Paralympic twist
Ahead of the Rio Games, the Canadian Paralympic Committee’s campaign puts forth some tough challenges.
Under Armour and Sport Chek’s quest for youth
The brands search for athletes of the next generation to be featured in a new advertising campaign.
Canadian Tire puts us on a pedestal
The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.
Former Coke marketer heads to NFL Canada
David Thomson has taken the managing director role at the organization.
Sport Chek takes its real-time messaging offline
Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.