Sports+Ent

MyNorth

Sport Chek’s community play

The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.

ccmtacks

CCM brings Tacks into the now

Bringing a skate brand back after 10 years meant finding a way to highlight both legacy and innovation.

games

Pan Am invades Toronto

The Ontario tourism corp is getting epic, haunting and anthemic for its first push to drum up excitement for the games.

film hearts

Agencies in a TIFF: matching lonely film hearts

This new site by Pound & Grain is like Tinder for movie fans.

Copied from Media in Canada - VISAStoryBooth

Visa’s infinite social push at TIFF

The credit card co launched an interactive storytelling experience by BBDO and Proximity, tapping Morgan Freeman’s iconic vocal chords.

Copied from Media in Canada - TIFFshutterstock

First and the furious: new sponsors step up for TIFF

Ford and Pepsi are among the brands going big for their first year as festival sponsors.

Copied from Media in Canada - TIFFshutterstock

Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.

narratiff

Agencies in a TIFF: Narrative plays dress up

To tell the world the PR firm has “arrived,” it hits the red carpet with a (temporary) new name inspired by the film fest.

100YR Truck YYC LR (10)

Hockey Canada’s road trip down memory lane

With a synthetic ice rink to get folks skating this summer, the non-profit celebrates its 100th birthday.

David Eng_AreYouReady_still

Check it out: Parapan Am athletes get ready

The Toronto 2015 organizer asks if we’re as prepared for the Games as the medal hopefuls.

elvis 10

Check it out: Don’t step on these blue suede shoes

One for the money. Two for the show. Will this funky promo for the upcoming Elvis Festival make you go, go, go?

WhiteRibbon6

Toronto Argos tackle the ‘man up’ mentality

The PSA for White Ribbon calls on youth to take small actions to end violence against women.