Sports+Ent
Sport Chek cheers on athletes’ parents
Retail / Screening Room / Sports+EntThe retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
SpongeBob hits the BMX ramps
Sports+Ent / YouthThe cartoon character goes for a niche target to sell merchandise, tapping the BMX community through Instagram.
Super Bowl advertisers revealed
Sports+EntCTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
Canadian Tire partners with Olympic Team
Sports+EntThe eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.
Cirque du Soleil to cut 400 jobs
Industry Moves / Quebec / Sports+EntThe job losses follow the Quebec-based entertainment giant cutting five live shows in the last year and launching a content production arm with Bell Media.
Capital One hits the button
Financial+Insurance / Sports+EntThe credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.
RBC promotes grassroots hockey
Financial+Insurance / Screening Room / Sports+EntThe financial institution has launched a TV campaign that aims to cement its status as a supporter of Canada’s official winter sport.
Marketers of the Year: Duncan Fulton retells Sport Chek’s story
Awards / Sports+EntForzani’s chief marketer takes the brand to a digital frontier.
Best brand use of celebrity athletes: Dove & Sport Chek
Health+Beauty / Sports+EntThese macho men were the perfect match for each brand.
Brands replace hockey…with hockey
Sports+EntWith the NHL lockout still in effect, sponsors like Kraft, Molson and Sport Check are finding alternatives to teaming up with the pros.
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