Team Canada heads to Rio with icy veins
Ahead of the summer games, the Canadian Olympic Committee uses harsh winters to showcase our athletes’ grit.
LG taps Raptors player for smartphone launch
Cory Joseph will help promote the brand’s new G5 and related accessories.
Scotties shouts its curling support
How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.
CASSIES Bronze: Loto-Québec gets in the game
Mise-o-jeu’s campaign focused on the excitement of preparing a bet and the knowledge that goes into it.
CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.
CASSIES Silver: Miami Valley Gaming gets lucky
The casino company used Ohio values and symbols to offer something different.
RBC’s Olympian search
The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.
Curling Canada’s new character
The organization hopes to update its image and boost ticket sales with the help of a time-travelling Scotsman.
Check it out: Great stops
Bridgestone Tires engages hockey fans by helping them promote their quick moves on the ice.
Cineplex looks at the big picture
An animated short launches a new brand platform that reminds people to make time for the things they love.
Check it out: Right to Play takes you back
An animated storybook helps Canadians remember the joy of playing.
OLG goes beyond games
With its new platform, the corporation wants to remind people where the money goes.
L’Oreal Men’s everyday game faces
The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.
What are your #priceincentives?
Agency folks get behind the social media craze of promising life and limb for David Price to stay in TO.
Sport Chek takes on the ‘retailer playoffs’
The brand positions itself as a destination for gift-giving, not just sports gear, ahead of the holidays.