Sports+Ent

Timbit

Check it out: A pretty sweet Timbit

Tim Hortons unveils the latest (adorable) chat between Kevin Pillar and a future baseball star in its “Timbits Talks” series.

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57 million sports nerds can’t be wrong

Pound & Grain’s Scott Lew on why marketers should think differently when it comes to the fantasy sports fan.

Para

Workouts get a Paralympic twist

Ahead of the Rio Games, the Canadian Paralympic Committee’s campaign puts forth some tough challenges.

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Under Armour and Sport Chek’s quest for youth

The brands search for athletes of the next generation to be featured in a new advertising campaign.

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Canadian Tire puts us on a pedestal

The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.

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Former Coke marketer heads to NFL Canada

David Thomson has taken the managing director role at the organization.

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Sport Chek takes its real-time messaging offline

Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.

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Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

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What is Toronto Argos football?

The city’s CFL franchise launches a new campaign to build hype ahead of the season.

Ontario Racing

Ontario races for new fans

The province brings its horse racetracks under a new brand, hoping to reach potential fans by showcasing the thrill of the events.

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Check it out: Leave your ego at the arena door

A new campaign for the Americas Masters Games shows why “sport for all” can have a downside.

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General Mills taps Jose Bautista after cereal selfies

The CPG co struck up the partnership after seeing the player’s social media love for its brands.

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Team Canada heads to Rio with icy veins

Ahead of the summer games, the Canadian Olympic Committee uses harsh winters to showcase our athletes’ grit.

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LG taps Raptors player for smartphone launch

Cory Joseph will help promote the brand’s new G5 and related accessories.

Curling

Scotties shouts its curling support

How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.