Sports+Ent

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CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.

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Check it out: HBO maps out an activation

A takeover of Union Station is immersing new viewers and old fans alike in the world of Game of Thrones.

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Ubisoft picks BBR for entire portfolio

The Montreal agency picks up the account from Publicis based on its work for Assassin’s Creed and Far Cry 4.

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She the North

We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.

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MarbleLive names Rethink AOR

Marblemedia’s in-development water park will work with the agency on brand identity.

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Blood Sport: Interactive blood donation

A couple of Toronto ad guys are developing a videogame that collects the blood you lose as you play.

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Tragically Hip, vintage 1992

The iconic Canadian band is launching a wine alongside Niagara-based Stoney Ridge to promote its re-released album.

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As ‘Genuine’ a fan as you are

Miller Genuine Draft aims to create a hockey-sized connection between the beer and the Toronto Raptors.

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Tennis Canada names digital AOR

Hamilton-based Rain Communications gets the gig as the organization embarks on a rebranding effort.

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Edge joins forces with Ubisoft

The Energizer shave gel taps into the Assassin’s Creed: Unity launch to reach gamers.

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A Far Cry from normal

Why Ubisoft enlisted street artists to help branch out from the typical male gamer demo for its next launch.

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Sport Chek’s community play

The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.