Sports+Ent

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Check it out: Cupid sends couples to the movies

Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.

Hockey

Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

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North Strategic wins Ticketmaster

The event ticket seller names its first PR agency in Canada.

EdmontonEmpire

Eskimos unleash their empire

A new campaign from The Hive primes an already active fan base for the upcoming season.

CG

Canada Games pulls back the curtain

Hard work is central to new creative that aims to boost brand awareness for the sports property.

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Nintendo switches up experiences

A tour ahead of the brand’s newest gaming console launch shows it at work in different settings.

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Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

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Sponsorship growth slowing in N.America: report

IEG’s annual report shows North America will lag global investments, but sports remains top of the pile.

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Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

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Cineplex elevates the magic of film

The follow-up to “Lily & The Snowman” finds another heartwarming way to get Canadians to prioritize the things they love.

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Sid Lee wins Canadian Olympic Committee

The shop will act as the new creative AOR through the 2020 Games in Tokyo.

Pro

OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

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National Ballet, TTC team up to move Torontonians

A new partnership hopes to get people rethinking live dance and taking transit.

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Check it out: Boston Pizza sends love to Subban

The restaurant has fun with the star player’s departure from Montreal.

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Sports lovers, by the numbers

Strategy gives the skinny on audience numbers you should know as the sports season kicks into full gear.