Sports+Ent

BBDO wins Casino Rama

Gaming

The agency will handle all communications for the gaming facility, with new work expected this spring.

Marblemedia unveils plans for $60M Toronto water park

Agencies / Branded Content / Sports+Ent

The transmedia and TV producer aims to create a next-gen theme park with digital storytelling and content at its core.

Iconic Olympic ads

Screening Room / Sports+Ent / Television

Check out 10 podium-worthy spots from Games past.

Petro-Canada celebrates Olympic journeys

Digital / Screening Room / Sports+Ent

The petrol company’s Sochi campaign highlights its CSR program for amateur athletes.

The Canadian Olympic Committee launches its biggest-ever campaign

Screening Room / Sports+Ent

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.

Canadian Tire makes an ice truck

Automotive / Retail / Screening Room / Sports+Ent

The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.

Navigating the Sochi controversy

Branding / Sports+Ent

Our industry pundits weight in on how brands can navigate the tricky 2014 Winter Olympics, which have been marred by anti-gay propaganda laws in Russia.

Garnier shows off its moves

Gaming / Health+Beauty

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

Tennis Canada takes on hockey

Non-profit / Screening Room / Sports+Ent

The organization is positioning tennis as an affordable alternative for kids who don’t want to play hockey with TV spots during the Rogers Cup.

Sport Chek cheers on athletes’ parents

Retail / Screening Room / Sports+Ent

The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.