Sports+Ent

OLG

OLG reminds Ontarians it’s here for them

How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.

quiz result

What’s your entertainment personality?

The BIA for Toronto’s Entertainment District is taking a cue from BuzzFeed to get locals to explore the neighbourhood.

FIFA

Check it out: Coke gets in the game

The brand’s new spot for the FIFA Women’s World Cup shows females leading on the field.

Pan-Am

Check it out: Getting Pan Am ready

A new Ontario Tourism spot puts the focus on the fans gearing up to watch the Games.

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Shopper Innovation Awards: Louisville Slugger hits a home run

To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.

WatchDogsImage

Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.

xbox

Shopper Innovation Awards: Xbox reveals mysterious consoles

The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.

rogersNHLPlayoffs

Rogers freezes moments on ice

In its new campaign for the NHL playoffs, Rogers Media is focusing on the special moments that fans connect with most.

bbdo

Taxi wins Casino Rama

The agency, along with media agency Media Experts, will handle all communications and strategic planning for the entertainment destination.

WatchDogsImage

CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.

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Check it out: HBO maps out an activation

A takeover of Union Station is immersing new viewers and old fans alike in the world of Game of Thrones.

Assassin's creed

Ubisoft picks BBR for entire portfolio

The Montreal agency picks up the account from Publicis based on its work for Assassin’s Creed and Far Cry 4.