Trends

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Coca-Cola’s specialty sodas pop up outside the pop aisle

The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’

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The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

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Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

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Maison Riviera expands distribution of Vegan Delight

Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.

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Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

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Keep your eyes on branding to soar above rivals

Keith Johnston, VP and research director at Forrester, on how to bring your brand to a new level.

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What is on the minds of Canada’s marketers?

We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.

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How to tailor your strategy to Gen Z

Experts weigh in on how to target this growing group in 2019 and beyond.

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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How to harness the pratfall effect

Manning Gottlieb OMD’s Richard Shotton uses behavioural psychology to show that the perfect brand strategy is to be imperfect.

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AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.

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The Quick Fire: Essential trends for marketers

JWT Intelligence’s Lucie Greene dissects The Future 100 report to highlight consumer-led trends shaping modern brands.

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What’s getting old is new again: column

Lg2′s Keith Barry on how growing up means rethinking what you thought you knew about millennials.

Days Inn

Gone in six seconds

Short ads: creativity killers or new tools to convey a single-minded message?