Trends

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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How to harness the pratfall effect

Manning Gottlieb OMD’s Richard Shotton uses behavioural psychology to show that the perfect brand strategy is to be imperfect.

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AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.

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The Quick Fire: Essential trends for marketers

JWT Intelligence’s Lucie Greene dissects The Future 100 report to highlight consumer-led trends shaping modern brands.

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What’s getting old is new again: column

Lg2′s Keith Barry on how growing up means rethinking what you thought you knew about millennials.

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Gone in six seconds

Short ads: creativity killers or new tools to convey a single-minded message?

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What’s trending for 2018?

From penny-pinching to facial recognition, here’s what Mintel sees for next year.