Tribute

SmartiesCat

Nestle looks outside the nest

The world’s largest food company turns 150, with a plan for more innovation and a corporate image boost.

Upfront

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Easy rider

Harley-Davidson hearkens back to the ’60s-era “cafe-racing” with the launch of a downtown Toronto coffee shop.

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Mill Street takes on beer tropes

The brand’s summer campaign aims to show consumers it’s thinking about beer more than ads.

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When did sleep become sexy?

Getting a proper night’s rest has become the cause du jour for mattress brands, wearables and dairy farmers.

Creative

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Have we reached peak ‘authenticity’?

Some brands tackle pretentiousness with a different vision of everyone’s favourite buzzword.

Forum

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The battle for cross-platform data

Addressability places the internet in conflict with all legacy media, and so far it’s winning.

Back Page

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Data gets up close and personal

Innocean’s Scott Suthren imagines what might become a typical interaction with a company just four years from now.

Features

Pacific Content

Enter the branded podcast

Millennials are hooked on the digital version of old-timey radio serials. Here’s how brands are playing along.

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The ride of a lifetime

As luxury auto brands offer more affordable vehicles and creative for a wider audience, they’re maintaining premium status through tech and heritage.

Fall TV

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Primetime’s time warp

Remakes, time travel and familiar faces dot the fall TV landscape. Here’s our full analysis.

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The silver screen goes small

Lethal Weapon and The Exorcist move to the tube.

Pilot

A brief history of time travel

MacGyver’s back, and so is the past in Timeless.

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All in the family comedy

Kevin James, Matt LeBlanc and Kay Mixon head up households in new series.

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Stirring up sentiment

CTV skews female with This Is Us.

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Millennial wise guys and gals

Global uses comedy to target a younger crowd.

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Drawing some laughter

Live action meets animation in Son of Zorn on City.

Pilot

Keeping it professional

Global comes out swinging with Pitch, as well as medical and courtroom dramas.

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Kiefer’s political survival

In a highly political fall, CTV ups the drama with Designated Survivor and Conviction.

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Mid-season: time travel, spinoffs and sequels

Time travellers, this fall’s superheroes, feature in Making History and Time After Time.

Print

Addressable TV, coming soon to Canada

When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.

PILOT

Rewriting fall TV for your brand

Our (unserious) take on next season’s brand integrations.

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Introducing the Canadian originals

While Canada’s upfronts often emphasize broadcasters’ U.S. acquisitions, their original series present unique opportunities.

Publisher's Note

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I’m beginning to suspect everyone’s a bot

Publisher Mary Maddever on big data and the challenge of not creeping everyone out.

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