Tribute

Milk_Experts

Branding Agropur

As the dairy co-op celebrates 80 years, it’s focusing on marketing to drive its expanding portfolio.

Zulu Space_Strategy 10yr_v0

Zulu Alpha Kilo celebrates 10 years in business

A decade of non-conformity, creative disruption and sticking it to the (ad) man.

Editorial

_MG_6628_SM

What’s a pot brand to do?

Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.

Features

beigemanftd

Welcome to the wild world of weed

How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.

strategyMay15_60

The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

mapleleaftitlecard

Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

breaking the remote control

Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

Buyers

Fall TV: What’s in it for the buyers?

From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters

New Amsterdam - Season: Pilot

Fall TV’s balancing act

Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.

Publisher's Note

MaryMaddeverSM_0638 - Copy

Strategy is the mother of (real) reinvention

Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year’s Marketing Evolution: C-Suite Summit.

Upfronts

Koho

Koho’s gaming approach to fintech

With its “Restore Balance” positioning, the startup tells consumers they can “game the system” by managing their money at no cost.

aibrain1

AI trends to watch

From finding influencers to helping agencies make new inroads with clients, applications for the technology keep growing.

Co-founders no logoSM

Top Drawer Creative becomes The Turn Lab

After 25 years in business, the Toronto-based independent agency is turning the page and adopting a new business model.

« Return to all magazine issues