Articles Tagged ‘Advertising week’

mastercard

Advertising Week 2019: MasterCard’s take on ‘Marketing 5.0′

How the brand’s CMO has been building a multi-sensory strategy for the future.

ptr

Advertising Week 2019: Don’t worry, be happy

How thought leaders are approaching consumers who are feeling increasingly anxious and fatigued in a connected world.

agencydiver

ICA gets students’ feet wet

The Agency Diving Society aims to show what it’s like to work in the industry and encourage potential future leaders to dive in.

Copied from Media in Canada - MarkHolden

Ad Week blog: Turning work into a game

PHD’s Mark Holden presented the agency’s theories on gamification and how it has turned the way it works into one massively multi-player game.

Copied from Media in Canada - AdWeekDayOne

Ad Week Blog: Then, now and an exponentially different tomorrow

Tech expert Shelly Palmer tells the industry crowd we are only at the “baby beginnings” of the tech changes to come.

Google

Google exec on the “how” of going mobile

Jesse Haines talks at Ad Week about the shift in mindset that needs to happen in the mobile space.