Articles Tagged ‘OMD’
McDonald’s uses Snapchat to promote McDelivery
The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.
McDonald’s puts friendship at the core of recruitment
In its latest teen-focused effort, the QSR promotes itself as a ‘modern and progressive’ workplace.
Rocky Mountaineer’s sensorial narrative
A new campaign takes an integrated storytelling approach to capture the entirety of the travel company’s unique experience.
How PepsiCo is ramping up awareness for Bubly
The CPG enlists Michael Buble in a Super Bowl spot to get more Canadians to know about its new sparkling water brand.
Media AOY Silver: OMD Canada amps up solution arsenal
CEO Cathy Collier says the media agency is focused on making “better decisions faster” this year and beyond.
Cossette repeats as Agency of the Year
The agency’s third win in a row came with additional prizes in the Design and Media categories.
Quaker delivers a message of warmth
The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.
SickKids calls on cultural ‘crews’ in latest ‘VS’ effort
The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”
Petro-Canada invites you to ‘Live by the Leaf’
The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.
BCAA flips the conversation about driving while high
Instead of using scare tactics, the organization leans on positivity to promote safe driving after cannabis legalization.
HomeEquity banks on emotion
The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.
Check it Out: Cheetos curates a museum collection
The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.
Rogers launches new company-wide brand platform
Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.
Ronald McDonald House BC runs first mass campaign
The non-profit amplifies its mission to eliminate distance between families and their sick children.
Nissan shifts gears to conquer the everyday
The automaker’s new platform aims to show how its technology can help overcome more common obstacles.
