Articles Tagged ‘OMD’
Check it Out: Cheetos curates a museum collection
The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.
Rogers launches new company-wide brand platform
Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.
Ronald McDonald House BC runs first mass campaign
The non-profit amplifies its mission to eliminate distance between families and their sick children.
Nissan shifts gears to conquer the everyday
The automaker’s new platform aims to show how its technology can help overcome more common obstacles.
Check it Out: The return of ‘The Mighty Duel’
Hockey legend Martin Brodeur faces off against a cowboy in support of McDonald’s latest Mighty Angus burger.
Up to the Minute: McMillan acquires Fancy Boys
Plus, Clear Motive renews with Honda and Valvoline, Google unveils AMP Stories and more news you may have missed.
The Canadian Olympic Committee asks: what is victory without virtue?
Why Canadian values are at the centre of the organization’s first brand platform.
2018 MOY: Building the new SickKids
How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.
2017 Agency of the Year winners
A look at the insights that drove success for this year’s top shops.
Agency of the Year 2017: The smarts behind Silver
How JWT, Rethink, Bimm, OMD and The Colony Project turned big ideas into AOY wins.
Here are your 2017 Agency of the Year winners
Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.
McDonald’s gets into the fictional real estate business
The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.
Campbell’s revitalizes the Chunky brand
The brand tries a new creative approach to turn around sales.
Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
Check it out: McDonald’s gets serious about chicken
The QSR does its best to help you understand how good its chicken sandwiches are.
