Articles Tagged ‘OMD’
Check it Out: The return of ‘The Mighty Duel’
Hockey legend Martin Brodeur faces off against a cowboy in support of McDonald’s latest Mighty Angus burger.
Up to the Minute: McMillan acquires Fancy Boys
Plus, Clear Motive renews with Honda and Valvoline, Google unveils AMP Stories and more news you may have missed.
The Canadian Olympic Committee asks: what is victory without virtue?
Why Canadian values are at the centre of the organization’s first brand platform.
2018 MOY: Building the new SickKids
How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.
2017 Agency of the Year winners
A look at the insights that drove success for this year’s top shops.
Agency of the Year 2017: The smarts behind Silver
How JWT, Rethink, Bimm, OMD and The Colony Project turned big ideas into AOY wins.
Here are your 2017 Agency of the Year winners
Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.
McDonald’s gets into the fictional real estate business
The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.
Campbell’s revitalizes the Chunky brand
The brand tries a new creative approach to turn around sales.
Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
Check it out: McDonald’s gets serious about chicken
The QSR does its best to help you understand how good its chicken sandwiches are.
Sonnet takes a more tactical approach to optimism
The online insurance provider’s latest campaign focuses on points of difference.
AToMiC 2017: Selling products with new products
WD-40 and Doritos designed new merchandise for holiday contexts.
Tourism Nova Scotia slows down
The organization gets more strategic as it aims to attract advocates for the province.
Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.
