Articles Tagged ‘OMD’

SickKids

SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

PetroCanada-small

Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.

Screen Shot 2018-07-10 at 8.52.46 PM

BCAA flips the conversation about driving while high

Instead of using scare tactics, the organization leans on positivity to promote safe driving after cannabis legalization.

Homequity-featured

HomeEquity banks on emotion

The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.

Cheetos Museum

Check it Out: Cheetos curates a museum collection

The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.

connecting_forStrategy

Rogers launches new company-wide brand platform

Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.

RMH BC2

Ronald McDonald House BC runs first mass campaign

The non-profit amplifies its mission to eliminate distance between families and their sick children.

Nissan

Nissan shifts gears to conquer the everyday

The automaker’s new platform aims to show how its technology can help overcome more common obstacles.

Mighty Duel

Check it Out: The return of ‘The Mighty Duel’

Hockey legend Martin Brodeur faces off against a cowboy in support of McDonald’s latest Mighty Angus burger.

pexels-photo-359989-623x350

Up to the Minute: McMillan acquires Fancy Boys

Plus, Clear Motive renews with Honda and Valvoline, Google unveils AMP Stories and more news you may have missed.

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

SK_MOY_Lori_3crop2

2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

SickKids VS COVER1

2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.

Winter Swear Jar

Agency of the Year 2017: The smarts behind Silver

How JWT, Rethink, Bimm, OMD and The Colony Project turned big ideas into AOY wins.

IMG_9013-623x350

Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.