Articles Tagged ‘OMD’

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Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.

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Ronald McDonald House brings back its appreciation campaign

The McDonald’s-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.

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McDonald’s uses Snapchat to promote McDelivery

The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.

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McDonald’s puts friendship at the core of recruitment

In its latest teen-focused effort, the QSR promotes itself as a ‘modern and progressive’ workplace.

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Rocky Mountaineer’s sensorial narrative

A new campaign takes an integrated storytelling approach to capture the entirety of the travel company’s unique experience.

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How PepsiCo is ramping up awareness for Bubly

The CPG enlists Michael Buble in a Super Bowl spot to get more Canadians to know about its new sparkling water brand.

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Media AOY Silver: OMD Canada amps up solution arsenal

CEO Cathy Collier says the media agency is focused on making “better decisions faster” this year and beyond.

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Cossette repeats as Agency of the Year

The agency’s third win in a row came with additional prizes in the Design and Media categories.

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Quaker delivers a message of warmth

The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.

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SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

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Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.

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BCAA flips the conversation about driving while high

Instead of using scare tactics, the organization leans on positivity to promote safe driving after cannabis legalization.

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HomeEquity banks on emotion

The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.

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Check it Out: Cheetos curates a museum collection

The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.

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Rogers launches new company-wide brand platform

Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.