Articles Tagged ‘OMD’

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2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.

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Agency of the Year 2017: The smarts behind Silver

How JWT, Rethink, Bimm, OMD and The Colony Project turned big ideas into AOY wins.

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Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.

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McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.

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Campbell’s revitalizes the Chunky brand

The brand tries a new creative approach to turn around sales.

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Check it out: McDonald’s gets serious about chicken

The QSR does its best to help you understand how good its chicken sandwiches are.

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Sonnet takes a more tactical approach to optimism

The online insurance provider’s latest campaign focuses on points of difference.

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AToMiC 2017: Selling products with new products

WD-40 and Doritos designed new merchandise for holiday contexts.

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Tourism Nova Scotia slows down

The organization gets more strategic as it aims to attract advocates for the province.

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Canada cracks top 10 on Warc 100

Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.

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McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

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Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.

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Embracing risk in innovation

Four industry experts offer insights on what’s actually worth pursuing and how to do so effectively.

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Nissan aims for a superior sequel

The newest “Conquer All Conditions” spot brings back a familiar adversary for the 2017 Rogue.