Articles Tagged ‘sobeys’

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Sandra Sanderson joins Sobeys

The former Walmart Canada CMO takes over marketing as the grocer continues its transformation plan.

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Corner Office Shifts: New leaders at Sobeys, Tangerine

A round-up of senior-level changes you may have missed.

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IGA experiments with live harvesting

Customers familiar with the banner’s “Frait du Toit” rooftop garden can now watch their produce being hand-picked.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Silver: Sobey’s unleashes the Christmas spirit (again)

Gravity Partners wins two awards for helping the grocer refresh a classic holiday ad.

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Do Canadians still trust their grocery stores?

After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.

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Sobeys partners with Ocado on grocery delivery

The announcement comes as grocery retailers compete to attract customers through new online shopping options.

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Sobeys wants to create holiday magic with Santa’s help

How the revival of a much-loved east coast ad led the grocer to shift toward storytelling for its new “Secret Santa” campaign.

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Sobeys serves up new ready-made meals

The retailer targets the time-strapped with a new in-store offering and complementary digital campaign.

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IGA grows a garden on top of a store

The grocery chain aims to answer demand for organic products while reinforcing its local ties.

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Inside Sobeys’ cross-country journey

From a regional chain to the country’s second-largest grocery company, the Atlantic Canadian retailer has seen mammoth growth in its 110 years.

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Sobeys highlights its ties to the community

Giant Adirondack chairs help Atlantic Canadians talk about why their local store is important to their towns.

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The omnichannel future of grocery

Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.

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IGA Quebec launches mobile app

The grocer aims to complement its e-commerce offering with new features like scanning products to add to shopping lists.

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Sobeys wants to have seafood in the bag

The grocer introduces a new semi-prepared meal option and campaign that aims to make fish a go-to dinner choice.