Articles Tagged ‘sobeys’
Sandra Sanderson joins Sobeys
The former Walmart Canada CMO takes over marketing as the grocer continues its transformation plan.
Corner Office Shifts: New leaders at Sobeys, Tangerine
A round-up of senior-level changes you may have missed.
IGA experiments with live harvesting
Customers familiar with the banner’s “Frait du Toit” rooftop garden can now watch their produce being hand-picked.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Silver: Sobey’s unleashes the Christmas spirit (again)
Gravity Partners wins two awards for helping the grocer refresh a classic holiday ad.
Do Canadians still trust their grocery stores?
After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.
Sobeys partners with Ocado on grocery delivery
The announcement comes as grocery retailers compete to attract customers through new online shopping options.
Sobeys wants to create holiday magic with Santa’s help
How the revival of a much-loved east coast ad led the grocer to shift toward storytelling for its new “Secret Santa” campaign.
Sobeys serves up new ready-made meals
The retailer targets the time-strapped with a new in-store offering and complementary digital campaign.
IGA grows a garden on top of a store
The grocery chain aims to answer demand for organic products while reinforcing its local ties.
Inside Sobeys’ cross-country journey
From a regional chain to the country’s second-largest grocery company, the Atlantic Canadian retailer has seen mammoth growth in its 110 years.
Sobeys highlights its ties to the community
Giant Adirondack chairs help Atlantic Canadians talk about why their local store is important to their towns.
The omnichannel future of grocery
Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.
IGA Quebec launches mobile app
The grocer aims to complement its e-commerce offering with new features like scanning products to add to shopping lists.
Sobeys wants to have seafood in the bag
The grocer introduces a new semi-prepared meal option and campaign that aims to make fish a go-to dinner choice.
