California-based Jenny Craig Weight Loss Centres has hired Kert Advertising to manage its launch into the Toronto market with a budget of more than $1 million.

Kert will be handling a multimedia buy, primarily tv and print, and a public relations program.

Several centres are planned for the Toronto area by the beginning of September when the ad campaign begins.

Jenny Craig already has centres in Vancouver and Calgary, more than 650 sites in the u.s., plus locations in Australia, New Zealand, Mexico and Puerto Rico. PS