RT endsits search

Royal Trust has chosen an ad agency to handle upcoming projects but the name of the shop will not be announced until minor details have been worked out. Royal Trust reviewed five or six agencies after it split last May with...

Royal Trust has chosen an ad agency to handle upcoming projects but the name of the shop will not be announced until minor details have been worked out.

Royal Trust reviewed five or six agencies after it split last May with its agency of two years, Hayhurst Communications of Calgary.

The new shop could take over the a-o-r job if the relationship is successful.

Rick White, Royal Trust managing partner, retail marketing, says a second agency will be hired if all the company’s needs cannot be met with one shop. PS