Goodgoll wins RT

Royal Trust has picked Goodgoll Curtis of Toronto from a short-list of three to handle its advertising campaigns for fall and the January rrsp season. Royal Trust began looking for a shop in May after splitting with its a-o-r of two...

Royal Trust has picked Goodgoll Curtis of Toronto from a short-list of three to handle its advertising campaigns for fall and the January rrsp season.

Royal Trust began looking for a shop in May after splitting with its a-o-r of two years, Hayhurst Communications of Calgary.

The annual Royal Trust budget has been $3 million, but Arnie Stoller, managing partner, marketing, says the budget is under review.

Stoller says Royal Trust will be evaluating Goodgoll Curtis during the fall before assigning the a-o-r role.Placement duties are split between Royal Trust and Harrison Young Pesonen & Newell. PS