The head of Palmer Jarvis Advertising has unveiled a new look for the Vancouver agency.
Frank Palmer, president of pj, announced a bolder version of the company logo in all upper-case letters, with the black square the old logo was set in replaced by a black square with a red triangle in the upper right-hand corner.
Palmer also announced the promotion of Rob Whittle, former general manager of the Vancouver office, to senior vice-president.
Brian Cobbe, director of client services, replaces Whittle as general manager.
Senior art director Maria Kennedy has been moved to creative director for Karacters Graphic Services, the agency’s in-house desktop graphic and design facility established this past January.
Palmer also announced that Ron Woodall, director of Woodall Workshop, has been signed to a four-month contract to evaluate the shop’s creative direction.
Creative groups
The agency has been producing campaigns using a system of creative groups, rather than a creative director, for the past several months.
Woodall will be assessing this approach, working with Tim Kelly and Chris Staples, pj’s associate creative directors.
As well, the agency has formed a new target marketing division called Imagination Youth Marketing, specializing in marketing to children ages three to 12 and their families.
The new unit will be headed by Linda Mangnall.
Mangnall is also executive editor of McDonald’s FT Magazine, a children’s activity book produced by pj for more than 6,000 North American restaurants.
Palmer says the new group will provide planning, consultation and follow-through for all communication programs geared to children.
Special programs
Imagination Youth Marketing will also put together special programs for clients such as birthday clubs, safety campaigns and in-flight entertainment series.
Palmer Jarvis’ other divisions are PJS Communications, PJS Recruitment Advertising, Karacters Graphic Services and Canadian Target Publishing.
The agency also has offices in Victoria, Edmonton, Regina and Winnipeg.
