Langmuir ponders opening own shop

Peter Langmuir is weighing his options, but expects his next move will be the formation of his own company, possibly a partnership.Langmuir recently left Toronto-based Saatchi & Saatchi Canada, where he had been senior vice-president and creative director for just over...

Peter Langmuir is weighing his options, but expects his next move will be the formation of his own company, possibly a partnership.

Langmuir recently left Toronto-based Saatchi & Saatchi Canada, where he had been senior vice-president and creative director for just over a year.

He blames differences in management philosophies for the split.

Before joining Saatchi in July of last year, Langmuir sold the agency he co-founded in 1987, Langmuir Mangialardo Advertising, to Larry Mogelansky, former head of Bozell division Promotions Solutions Group, and four Langmuir Mangialardo employees.

Saatchi is replacing Langmuir with Joseph McDonagh, a u.s. import from Dentsu, n.y.

McDonagh will take over mid-month as executive vice-president, director of creative services.

The agency also announced that in mid-December Pat Pitcher will move from Saatchi & Saatchi Klerck & Barrett in Johannesburg, South Africa to become executive vice-president, managing director of the Canadian operation.