rogers Cablesystems has a 10-week advertising campaign up and running that features service personnel from the areas Rogers serves.

Rogers has operations in Ontario, Alberta and b.c. and has about 1.8 million customers.

Joan Simkins, a spokeswoman for Toronto-based Rogers, says the ads are part of a customer service initiative letting subscribers know the company is committed to service.

Simkins says the print campaign will use tv listings magazines such as TV Guide and daily and weekly newspapers in Rogers’ service areas.

Support will come from the TV Guide Channel, community channels and point-of-purchase program in Rogers Cable Centres.

According to Rogers research, there are four key areas in customer service: responsiveness, technical competence, community involvement and the human touch.

These four elements have become the focus of the new ad campaign.

The ads feature four messages: customer service phone lines; the technical service hotline; Rogers’ customer service guarantee; and weekend installations.

Rogers Cablesystems is part of cable and telecommunications czar Ted Rogers’ empire.

The advertising campaign was produced by The Long Group in Toronto.