Backer Spielvogel Bates of Toronto will be launching a mixed media campaign for its newest client early next year.

Belevedere International, which also makes Dep and European Formula hair care products, has added Fido Dido Hare Ware to its stable of brands through a licensing agreement that gives it rights to the name in North America.

bsb was chosen to handle Hare Ware because of its success with other teen-oriented brands such as Trident, Cinnaburst and Dentyne. PS