Amex: Cda. unscathed

Canadian agencies for American Express remain unchanged even though the u.s. business has been pulled from Chiat/Day/ Mojo New York.Chiat/Day New York picked up the US$60-million Amex credit card account from Ogilvy & Mather New York less than a year ago.Ogilvy...

Canadian agencies for American Express remain unchanged even though the u.s. business has been pulled from Chiat/Day/ Mojo New York.

Chiat/Day New York picked up the US$60-million Amex credit card account from Ogilvy & Mather New York less than a year ago.

Ogilvy & Mather Toronto has been handling advertising for travellers’ cheques and all direct marketing, including that for the gold card.

Tro Piliguian, chief executive officer of o&m Toronto, says he expects involvement to expand to include advertising to encourage acceptance of the card by merchants. PS