The presentation of 11 Cassie awards highlighted the first evening of the Canadian Congress of Advertising held in Toronto.
The Cassies – an acronym for Canadian advertising success stories – are awarded by the congress to honor advertising that works.
Montreal’s Blouin Colombe Dube Thompson won the best of show award for its Pepsi-Cola campaign in Quebec featuring Quebecois comedian Claude Menuier.
That campaign also came first in the beverage category.
In the food category, Leo Burnett of Toronto picked up a Cassie for its ‘Somebody Else’s’ campaign for Neilson-Cadbury’s Crispy Crunch candy bar.
Last April’s Certs Minis launch won Backer Spielvogel Bates of Toronto and its client, Warner-Lambert, a Cassie in the new product launch category.
And in the longer and broader category, MacLaren:Lintas, Toronto won for its ‘What Beer’s All About’ campaign for Molson Breweries’ Canadian brand.
Scali McCabe Sloves in Vancouver also won in the longer and broader category for its ‘Brewed Right in the Kootenays’ campaign for Labatt Breweries of Canada’s Kokanee beer.
There were two categories that honored advertising for getting people moving.
Chiat/Day in Toronto won a Cassie in the services category for its ‘Dawn of Civilized Air Travel’ campaign on behalf of Canadian Airlines International.
Chiat/Day also came out on top in the automotive category with ‘Built for the Human Race,’ the ad campaign it produced for Nissan Canada.
In the personal care category, Cossette Communication-Marketing in Montreal won a Cassie for its Claritin campaign for Schering Canada.
Geoffrey B. Roche & Partners of Toronto took a Cassie for its Royal Ontario Museum campaign in the not-for profit-category.
In the government and advocacy category, PALM Publicite Marketing of Montreal came first for its ‘Buckle Up’ program for La Societe de l’Assurance Automobile du Quebec.
Cassie certificates went to:
– MacLaren:Lintas, Molson Canadian beer, beverage category
– Backer Spielvogel Bates, Certs Minis, food category
– Cossette, Hydro-Quebec, services category
– D’Arcy Masius Benton & Bowles, Procter & Gamble, products, longer and broader category
– Natcom, Le Regroupement des Federations de Medicins du Quebec, government and advocacy category
– MacLaren:Lintas, Heart and Stroke Foundation of Canada, not for profit category
– Cossette, Ikea, retail category
The Cassie awards and certificates were presented at the Canadian Congress of Advertising, which ran from Jan. 13-15 at the Metro Toronto Convention Centre.
